Avon Canada Launched A Lipstick Campaign Empowers Women
Source：News Wire
From： Taiwan Trade Center, Toronto
Update Time：2018/07/02
Avon Canada launched a campaign that focuses on empowering women across the nation by discovering the power of lipsticks. Lipsticks can boost a person’s confidence and mood, it’s small but powerful. For every two Avon True Color Lipsticks purchased from Avon’s Campaign, the company will donate a full-size lipstick to Dress for Success, a non-profit organization that empowers women to achieve economic independence. Dress for Success provides a network of support, professional attire and the development tools to help women thrive in work and in life.
"The empowerment of women is at the heart of what Avon and Dress for Success are all about. It makes for a perfect partnership," said Kathryn Babcock, Director of Dress for Success Canada.
"Every woman deserves to feel good about herself," said Roberta Lacey, Director of Marketing for Avon Canada. "Sometimes, all it takes is a kind gesture from another woman. Knowing that you can make a difference simply by purchasing lipstick is a wonderful way to shop and share. This is an incredible opportunity for Canadian women to rally together to empower others. "
Avon's goal is to put a True Color Lipstick in the hands of every woman benefitting from Dress for Success services this year. True Color Lipstick is available in 70 shades and offered in three formulas: matte, bold or nourishing. While True Color Lipstick regularly sells for 10.00, Avon will offer the lipsticks at a special price of 2 for 9.99 for the duration of the campaign. The offer is available for a limited-time through Avon Independent Sales Representatives or at www.avon.ca.