Zacatecas to conquer the European Market
Source:Notimex
From:Taiwan Trade Center Mexico, Service Industry Promotion Section 3
Update Time:2018/12/18
The Mexican state of Zacatecas was participated in the International French Travel Market (IFTM), which was held from September 25th to 28th, in order to conquer the European Market through its culture, heritage and mining.
This was the 1st time that the Mexican state participates in this fair, which brings together over 30,000 professionals from different parts of Europe.
Gabriela Ibarra, the Deputy Minister of Tourism of Zacatecas, said that the French and Belgian markets have been explored since the beginning of 2018 when 8 operators were invited to learn about Zacatecas’s tourism and its products.
“Not only Zacatecas, we know that travelers from other continents won`t visit just one state, we have to work together with other entities such as: Aguascalientes, San Luis Potosí, Guanajuato and Querétaro, to offer a tour of the region that complements the visits to beach destinations or to Mexico City,” said the official.
Figures from the Tourism Promotion Council of Mexico (CPTM), 141,000 French citizens visit the country each year. In relation to 2017, this year the influx has increased by 7%.
Source:Notimex( http://www.notimex.gob.mx/)