Macy’s Remains Committed To Brick And Mortar Stores
Source：MarketWatch
From：Taiwan Trade Center Chicago
Update Time：2019/01/18
Despite growth in digital sales, Macy’s continues to create value through brick and mortar locations. Although the company is experimenting with smaller locations, Macy’s CEO maintains that a mix of e-commerce, stores and mobile experiences is the key to long term success. The existence of stores also facilitates the popular buy online pickup in store (BOPS) or Buy online Ship to Store (BOSS) experience. “BOPS” and “BOSS” has been utilized by customers at higher rates than expected, prompting Macy’s to seize the opportunity to introduce the program to more stores.
However, Macy’s has seen a decline in earnings reported in the third-quarter. To combat this Macy’s plan to reduce the size of its underperforming stores and introduce ‘neighborhood stores’. Macy’s is currently testing out ‘neighborhood stores’ and hopes to revamp 350 stores. Macy’s is optimistic with the growth of their digital business and sees brick-and-mortar stores as an important way to build value for existing customers and bring in new customers.
Source ： MarketWatch
https://www.marketwatch.com/