Target Strives For Efficiency
Source：Chicago Suntimes
From：Taiwan Trade Center Chicago
Update Time：2019/01/21
US retailer Target has been investing in their physical stores and online operations to increase their efficiency and compete with online retailers like Amazon. Early 2017 Target embarked on a 3 year plan to invest $7 billion in stores and online operations. Since the announcement Target has remodeled stores and built in house brands. Target has also emphasized gearing stores to be shipping hubs that allow the company to cut shipping costs and increase the speed of deliveries. Stores are undergoing overhauls of backrooms allowing for the fast and efficient packing for orders. So far 130 Target stores have been revamped with backrooms featuring led lighting, order organization carts, and conveyer belts. As a result Target is 25% more efficient in shipping online orders than it was in 2017. Target will also be able to offer 2 day free shipping over the holiday season. 90% of Target’s 2 day holiday orders are being handled at stores, stores featuring reconfigured backrooms handled 3 times more volume than the rest of the chain. The company plans to continue these efforts and fulfill the 3 year plan, that will allow the retailer to reach 24 hour turn around for orders.
Source ：Chicago Suntimes
https://chicago.suntimes.com/business/target-online-store-investments/