Taiwan Licensing Street to display prominently in Hong Kong
Source:Service Industry Promotion Center
From:Service Industry Promotion Section 2
Update Time:2019/02/18
Taiwan Licensing Street to display prominently in Hong Kong.
This is the time for business opportunities in character and art licensing. In January 2019, TAITRA led 44 Taiwanese companies to participate in the Hong Kong International Licensing Show, Asia's largest and the second largest international licensing exhibition in the world.
In the global licensing market, retail sales of licensed goods reached US$271.6 billion in 2017. Taiwan's original brands, character images and art collectors are poised for development. This year, TAITRA was entrusted by the International Trade Bureau of the Ministry of Economic Affairs to participate in the Hong Kong International Licensing Show for the fourth time. With a large number of exhibitors from Taiwan, the Taiwan Pavilion is known as: ‘Taiwan Licensing Street.’
The Taiwan Pavilion was led by Simon Wang, Executive Vice President of TAITRA, and it succeeded in securing several cooperation opportunities. The ‘Taiwan Licensing Seminar’ took place on the first day of the exhibition. Over 100 international buyers and media professionals were in attendance.
Mr. Wang stated that the top three official stickers in the LINE list (2018) were won by original roles from Taiwanese creators. In addition, the number of Taiwanese creators registered in the LINE original market now exceeds 80,000. There is no doubt that the advantage of Taiwan’s licensing of players results in abundant creative energy. Additionally, the average sales amount of the top five stickers is NT$74.4 million, highlighting the business opportunities of the licensing industry.
In recent years, the global licensing industry has matured and developed, and Taiwan's licensing industry has created a complete industrial chain, including role licensors, art image licensees, brokerage agents and derivatives manufacturers, upstream and downstream companies, and IP source, IP authorization and IP derivative operations.
Taiwan's licensing industry derives from the design, production and sale of goods, along with implementation of exhibition planning and cultural tourism themes - forming a complete economic business cycle, and achieving a win-win situation to protect original value and commercial profits.
This year, the Taiwan Pavilion recruited 44 exhibitors. The participating companies include role licensors (26), art image licensees (5), brokerage agents (10) and four types of derivatives manufacturers (3), who brought Taiwan's most famous characters and artistic images to Hong Kong. The Taiwan Licensing Seminar invited Taiwan’s licensing industry representatives to publish their latest products and original IP. The original images promoted by Character Co., Ltd. include ‘Helpless bears’ and ‘Keji dogs’. In cooperation with Fujian 1983 Cultural and Creative Co., Ltd., you can see the character Keji dogs, 2.6 meters high, attracting people’s attention at the Happy Coast Shopping Mall in Shenzhen.
In addition, CommonWealth Education Media & Publishing Co., Ltd is a Taiwanese print magazine. The media also launched portrait characters such as ‘asteroids’, ‘Laima illustrators’ and ‘piglets’. These character dolls have been successfully used by the media industry to capture the business opportunities of the licensing industry. Another noteworthy feature is that the National Museum of History presented the uniqueness of its art collection and the development of its own museum licensing business.
Taiwanese exhibitors have diverse content, with such intellectual property as ‘banana man’, cultivated for a long time in the Taiwanese market; ‘dogs and deer’, ‘ Duncan’, ‘LAZY MARU’, ‘Maji cats’, ‘OPEN gen’, ‘Tianji brothers’ , ‘Keji Dog Bumper’, ‘Red Mao’, ‘Maji’, ‘Treasure Hunter’, ‘PeiQuin’ and the National Museum of History's collection of image licenses; These are all examples which represent Taiwan's creative soft power.
Contact Person: Phoebe Hsieh, bephoebe@taitra.org.tw