IKEA ramps up Mexico launch plans, targets capital and major cities
Source:Reuters Mexico
From:Taiwan Trade Center Mexico
Update Time:2019/04/26
IKEA is scouting Mexico’s biggest cities for its first store locations in the country, the furniture retailer said, as it expands in Latin America to battle growing competition in its core U.S. and European markets.
The Swedish chain known for modern and inexpensive designs is looking at sites in Mexico City, Guadalajara and Monterrey, the company’s local franchisee said. “We are looking at the biggest cities in Mexico, with those three being the most important,” said Antonia Banuelos Leon, country Marketing Manager for IKEA Mexico, in an interview.
According to the Marketing Manager, IKEA Mexico, which is part of IKEA franchisee Ikano Group, opened an office in Mexico City in April 2018 and has advertised job openings in Guadalajara and Mexico City in recent months.
Stores in Europe and the United States drive the majority of sales for IKEA Group and its franchisees, but rival retailers, especially online, are increasingly vying for shoppers. IKEA has 427 stores across 52 markets, with more in the works aimed at growing its customer base.
Source:https://www.reuters.com/places/mexico