文化創意Business News

Home/Business News /Business News list
Taiwan Trade Center once again organized a Pavilion to exhibit at the China Beijing International Cultural & Creative Industry Expo
Source:Service Industry Promotion Center From:Service Industry Promotion Section 2 Update Time:2019/06/03
Taiwan
TAITRA once again organizes The Taiwan Cultural and Creative Pavilion to exhibit on the China Beijing International Cultural & Creative Industry Expo

For the third straight year, Taiwan Trade Center organized Taiwan’s leading brands to participate in China’s cultural and creative leading platform – the China Beijing International Cultural & Creative Industry Expo (ICCIE) 2019.

Taiwan Trade Center’s Taiwan Cultural and Creative Pavilion gathered 21 Taiwanese high-quality brands. ‘WONDERFUL HI-TECH’ exhibited a series of cultural and creative golden products, using vacuum nano-sputtering technology to produce the world's first 24K nano gold wedding gown, as well as a bow tie, silk scarves, etc. ‘ENJOY INTERNATIONAL’ exhibited the music box made by ‘Jean Cultural & Creative’, which used traditional and modern skills to bring a new chapter to wood products. Moreover, ‘SENAO’ leaded unique Taiwanese lifestyle brands, for example, ‘Zuny’s’ bookends and paperweight. ‘TALES’s’ design pots and cups with a print made by Qing Dynasty painter ‘Giuseppe Castiglione’, licensed by the National Palace Museum. ‘ACERA’s’ live porcelain combined modern design concepts and techniques with traditional Chinese art.

The Taiwan Cultural and Creative Pavilion was the highlight of the exhibition. It had an overall modern art design while perfectly interpreting traditional cultural images. Taiwan Trade Center was awarded the ‘Excellent Organization Award’ by the organizers for the previous two years. And this year, Taiwan Trade Center introduced Taiwan's cultural and creative products within the theme of ‘tradition and innovation’ and used the image of Taiwan's original butterfly to illustrate a ‘Colorful Life’. It contained traditional style, innovation, and rich cultural concepts, enabling visitors to get a feel of Taiwan’s unique culture and its beauty.

ICCIE is an ideal exhibition platform for Taiwanese cultural and creative companies to expand into the Chinese market. In order to enhance cross-strait cultural and creative industry exchanges and cooperation, Taiwan Trade Center will continue to participate in relevant cultural and creative exhibitions, building a high-quality platform to enhance the overall visibility of Taiwan's cultural and creative industry, and assist Taiwanese entrepreneurs to collaborate in the Chinese market.

Contact: Meng Huang , meng@taitra.org.tw