Taiwan Franchise Brands forward Nanjing, Food & Beverage brands hot
Source：Service Industry Promotion Center
From：Service Industry Promotion Section 3
Many buyers visit Taiwan Pavilion
To assist Taiwan franchise companies for expanding overseas markets continuously, building brands outlets and strengthening exporting energy, TAITRA (Taiwan External Trade Development Council) organized 10 franchise brand companies together and form the "Taiwan Franchise Brands Pavilion” to participate in the China franchise Expo held in Nanjing on June 15th to 17th, 2019. Those brands are Nuttea, Countea – Royal of the tea, Bubble Z, Fried Chicken Master, Justen Tea and etc. During the exhibition, a total of 534 professional buyers visit Taiwan Pavilion, and created business opportunities of approximately US$6.07 million.
"Taiwan Franchise Brands Pavilion" has a very distinctive design with industrial style, showing the unique and distinctive personality of Taiwan's various franchise brands. Brands cover those fields like tea, restaurants, unique snacks, smart integration solutions and silver-haired concerned healthy living design. Particularly, all kinds of Foo & Beverage brands based on “health & nature” attracted a large number of people.
One of Taiwan exhibitor "QingMu Tian Company", developing various brand products of tea, bakery, gifts and restaurants concerned with 184-year-old Kyoto Uji matcha, met one professional buyer from Tianjin on the first day of the exhibition. The buyer originally visited this exhibition for eel items. However, after talking with "QingMu Tian Company", he decided to be a franchisee of Qing Mu Tian and plans to visit Qing Mu Tian”restaurant in Taiwan for more about the management of matcha brand.
The brand of Bubble Z owned by "Chih Cheng Drink & Food Co., Ltd.” is based on Taiwan tea with the combination of Yakult, pudding, freshly squeezed fruit, freshly ground coffee, and without artificial colors, flavor and preservatives. Recent years, Bubble Z has extended to Indonesia, the Philippines and Thailand. During the exhibition, one Chinese buyer who has one Izakaya for six years in Japan visited Bubble Z and decided to become the franchisee of Bubble Z for Tokyo market of Japan.
A cat with a pipe in his mouth is the image of “ Countea” brand, focusing on uniquely pearls made from natural petals. “ Countea” represents aristocratic tea with the smell of light and fragrant of flowers. Although its pearls cost a lot higher than traditional ones, pricing is easily accepted by most people. Besides Nanjing local buyers, Countea attracts other buyers from Xinjiang, Inner Mongolia, Wenzhou, Hainan, and even Toronto, Canada and South Korea. Among them, the Korean buyer has already run 200 shops of hand-pulled noodles in South Korea, and fights for winning the agency rights of “ Countea” brand in Korea.
In addition to the F&B brands, another exhibitor “Yang Qin International”, running the brand of “Fried Chicken Master” with fresh, juicy and tender meat, joined the exhibition for finding partners. Yang Qin already has his flagship store extended by Nanjing regional agent. During the exhibition, there is no trial food at the booth. Instead, those buyers from Inner Mongolia, Nanchang, Xuzhou, Suzhou, etc., were directly invited to visit the Nanjing flagship store for experiencing and talking more about details.
During exhibition, 6 print or TV media reporters including Jinling Evening News, Modern Express, China News Service, NBS, Yangzi Evening Post and Jiangsu News Broadcast visited Taiwan Pavilion and reported the trend of Taiwan popular chain brands. Nanjing local net-red "is a bitter orange" also visited Taiwan Pavilion exhibitors and live broadcast what she sees and what she tastes, successfully attracting 1.305 million viewers and creating high reputation.