Decathlon accelerates its expansion in the Mexican market
Source：Expansion
From：Taiwan Trade Center Mexico
Update Time：2019/08/10
Just over three years ago the French firm Decathlon opened its 1st store in Mexico. Since then, the sports products company has expanded in major cities and by 2020 expects to reach at least 15 stores and strengthen its presence among Mexican consumers.
Since 2016, the firm led by Eric Fortune in Mexico has opened 10 stores and 2019 will be one of its most dynamic years with four openings. Its landing came hand in hand with the interest of Mexicans for sports, something that the company wanted to take advantage of with its own brands.
The company markets more than 4,000 products from 60 brands specializing in cycling, tennis, gymnastics, swimming and even nutrition. Decathlon designs the products, which are manufactured by local manufacturers in the countries in which it has a presence.
In Mexico, a third of the total brand offer in the country is available, around 20 own brands. The next step is to bring brands of football and baseball, in addition to some for water sports in stores such as Mérida-Yucatán.
Source：https://expansion.mx/