Good Life shopping center opened in Pechersk, Kiev
From：Taiwan Trade Center, Kyiv
Over the past two years in Kiev there have been no discoveries of large-scale shopping centers, but the segment of retail real estate objects has been actively developing. On December 21, the Good Life shopping center with a total area of 10,000 square meters opened in the Pechersk district of Kiev. His tenant mix is designed to meet daily needs: there is a grocery supermarket, a restaurant, a pharmacy, and a dry-cleaner in the facility.
The three-level Good Life shopping center is located in the center of the Pechersk district and has its own parking for 200 cars. The total area is 10,000 square meters, rental - 7 500 square meters. The anchor tenant is the Novus supermarket, with an area of 2,500 square meters. Especially for this location, the retailer has developed a new premium format. On the second floor there is the Fish House fish restaurant, there are also boutiques and a food zone.
As the head of Good Life Evgenia Lagoda, the format of this object can be described as "a center of communication and social welfare needs." In the shopping center there is no large entertainment area and cinemas, as well as the fashion segment. “We fill the shopping centers with such tenants so that our visitors do not spend time on the road, but they can buy food, medicine, pet products, dry-cleaning things or have a good time in one of the restaurants near the house,” says Yevgenia Lagoda. The shopping center includes such tenants as Planettoys, Swiss Pharmacy, Promenu, MasterZoo, Chic Chic beauty place, Amera beauty stor, Coral Travel travel agency, optics. Executives expect that, thanks to its concept, Good Life will become a meeting place for the business audience. "You can quickly get to us, being in the center of Kiev, and hold a business meeting or get together with friends, family," - said the director of Good Life.
According to Dmitry Grilberg, an expert in the commercial real estate market, the opening of shopping centers of the district format is a relatively new trend for Kiev. Such objects have a good perspective. In his opinion, the format of a regional shopping center cannot be compared with a large shopping and entertainment center, they have different missions, goals and objectives. As a rule, such shopping centers do not feel the need for additional marketing activities or shaping visitors' habits to visit this shopping center, which significantly reduces the budget for maintaining a shopping center and allows for more flexibility in rental policies. "Such centers, unlike large shopping and entertainment centers, are unable to generate large flows of visitors (except for specialized facilities), so the solution to this issue is to place them in places with dense residential buildings to meet the interests of local residents, or close to mass infrastructure. For large SEC location and tenant-mix are equivalent concepts. For a small shopping center, in the first place, location plays an important role, "says Dmitry Grilberg.
Good Life is designed for residents of eight residential complexes, which are within five minutes walking distance from the facility. In the zone of ten-minute walking distance, according to analysts of Good life, live from 70,000 to 110,000 people.