Zubale raises US $4.4 million to expand collaborative marketing platform in Mexico.
Source:Contxto
From:Taiwan Trade Center Mexico
Update Time:2019/12/05
To connect brands with affordable on-the-ground marketing, Zubale from Mexico City is putting people to work as ambassadors. Rather than laboring in an office, though, the only tool these “zubaleros” need for success is a smartphone.
Motivated to connect world-famous companies to Latin American markets, Zubale recently raised a US$4.4 million investment round led by NFX due to its market background. Other participating firms were Industry Ventures, Joe Montana’s Liquid 2 Ventures, as well as XFactor Fund.
Eventually, the startup plans to expand out of Mexico and into Brazil, Chile, as well as Peru. Moreover, Zubale may start offering financial services to contractors.
Through a task-based collaborative business model, Zubale has devised a scheme where users (known as zubaleros) perform on-the-ground marketing.
Whether in terms of verifying prices at retail locations and points of sales, testing out products, or conducting market research, there is a variety of crowdsourced assignments available over the platform.
In exchange for performing these duties, zubaleros earn mobile credits or other redeemable digital awards through Zubale partners.
For affiliates, this arrangement helps them save resources by outsourcing to freelancers rather than forming separate marketing teams. Throughout the process, they can increase sales and optimize spending, depending on the feedback they receive from ambassadors.
Ultimately, this allows clients to make better business decisions in emerging markets, particularly Latin America.
So far, this business is only active in Mexico where zubaleros can allegedly increase their income by 40% through the platform. Since 85% of Mexico’s population has a smartphone, users complete an average of 20 jobs per week. Jobs reportedly take about a half-hour to fulfill.
Source:https://www.contextotucuman.com/