E-commerce continues to expand in Mexico
Source：Economia Hoy
From：Taiwan Trade Center Mexico
Update Time：2020/01/27
The study Venta Online en Mexico 2019, conducted by Netrica by Netquest, indicates that in 2017 only 7% used e-commerce on a weekly basis, during 2018 that figure rose to 38%.
In the country, e-commerce continues to grow at double digits annually, it was growing at levels of 50% until 2016 and from there it has been advancing to levels of 20 or 25%, said Francisco Belgodere, CEO of Banwire: "It continues with a very good growth dynamic.
Fernando Álvarez Kuri, Kantar's Vice-President, also contemplates an important growth in e-commerce. "Many of the barriers that were around this, reliability or the danger of data, have been overcome, these types of perceptions have been significantly reduced," he says in a telephone interview. "We are at a developmental level and it is growing significantly, we believe there is still room to grow. As we see the trends and the movement year by year, we believe that we can continue to grow at double digits in an important way," he adds.
Netrica's survey points out that the reasons for purchase are receiving home purchases (58%), saving time (53%), finding more promotions and discounts than in the physical store (48%); they also highlight the ease of comparing prices and variety (47.4%), and finding products that are not available in the physical store (47%).
Francisco Belgodere, sees in delivery a great opportunity for e-commerce, because he believes there is room for action to strengthen it with "smarter ways". "We depend on being at home to receive the package you buy, or on receiving it at the office. There is not yet a chain, a network built of places where you can pick up your purchases," he says in an interview.
Today only Amazon has implemented a distribution network through Oxxo convenience stores for payment and delivery of purchases made on their platform.
The market is getting used to buying online, to know all the security around the purchase and this benefits the online stores. José Ramón assures that another of the great challenges to be faced in e-commerce is logistics, because although companies have made great strides and there are more and more allies, there are still opportunities to meet the needs of customers who are behind computers or mobiles.
Source：https://www.economiahoy.mx/