印刷Business News

ResearchandMarkets.com has released their five-year projection report for the commercial printing industry.  According to the report, the global printing field is worth around 400 billion USD as of 2019, and the data projects an upward trend of 2.25% up through 2025.  The data shows that there is significant progress to be had until 2025, which may come as a surprise considering the rise of the various tech industries and the shift away from hardcopy paper in many work places.

Nonetheless, advertising through direct mail, which is considerably inexpensive for companies, is expected to withstand and increase in the future.  In addition, the overall need for commercially printed materials such as pamphlets, books, and catalogs is continually growing each year.  This growth comes primarily from the restaurant and retail markets.  In fact, these industries often use print materials as a marketing strategy, as some customers highly prefer old-fashioned print.

Looking at online advertisements, Adobe’s data shows an intense oversaturation and therefore inability to connect with viewers on social media and websites. This is pushing companies, such as the “Food and Wine” magazine, to push print products harder, increasing their production by almost 20%.  This strategy has opened them up to new investors such as Ford, LG Signature Series, and the St. Regis. 

With the increase in print materials across the industry, sustainability has become a topic of discussion. The environment, in fact, has been driving the market, with more eco-friendly companies gaining the advantage over others.  Some sustainable changes have been vegetable ink, using recycled paper, and using low-emission releasing manufacturing. 

Unfortunately, the market’s growth was stunted by COVID-19.  Initially, print production fell by 80% in Chin, but the industry was able to recover as suppliers saw an increase in demand for COVID-19 related signage and plexiglass shields.

The Asia-Pacific is one of the highest market share holders for printing, specifically from China, India, the Philippines, Vietnam, and Thailand.  As e-commerce and urbanization develop in these areas, print materials have also grown.  In fact, India is expected to be the fifth largest market for printing by 2025, with an expected growth to over 70 billion.

Elsewhere, in Japan, the inkjet printer has become a popular focus.  A variety of companies are using it for innovative photography, imaging, and printing techniques. This particular printer incorporates various strategies and parts from previous versions, making it more efficient for commercial printing. Finally, China’s print services have increased as their consumer spending has spiked.  Not stunted by technology, print materials are trending upward in China.

Competitively, the print industry has a peculiar dynamic as it is splintered by global and regional companies. With a fiercely competitive tone, the industry has seen big rivals and complex mergers to maximize social surplus.

 

Source：https://finance.yahoo.com/news/460-bn-commercial-printing-market-092000901.html