【COVID-19】Finding new business opportunities through TAITRA's digital services
Source：Service Industry Promotion Center
From：Service Industry Promotion Section 3
Update Time：2020/09/09
Although international exhibitions cannot be carried out as scheduled under the pandemic of COVID-19, TAITRA still actively handles a series of online promotion activities to assist franchise brands finding potential partners and business opportunities through digital services.
Presotea joined various online programs held by TAITRA, for example. First, TAITRA helped Presotea set up a brand page on “Food & Beverage Franchise Brands Showcase” on Taiwantrade (taiwantrade.com). With complete brand catalogs, pictures and videos, foreign buyers could easily obtain brand information of Presotea and contact the brand immediately if they are interested.
Presotea also made a brand presentation in “Taiwan Franchise Brands Live Stream Seminar” on July 24th, 2020. Through live streaming, the seminar is broadcasted worldwide and accumulated an audience of more than 600 viewers until now.
The presentation attracted many buyers and individuals requested to franchise Presotea. TAITRA arranged Presotea online meetings with these potential business partners from 9 countries including Europe, Middle East and New Southbound countries on "2020 International Franchise Business Day" in August. Some of them are restaurant owners and experienced tea drink stores, who are very interested in franchising Presotea to promote Taiwanese tea drinks in their countries.
With various digital services, TAITRA will continuously assist franchise brands to promote internationally and expand their market worldwide during the pandemic.
written by : Yolanda Pi