YO Telco wants to innovate the telecom market in Mexico
Source:Caposts.com
From:Taiwan Trade Center Mexico
Update Time:2020/11/21
With competitive prices and a content offer promoted by the most popular influencers among generation Z, YO Telco lands in Mexico. This virtual mobile operator (MVNO), belonging to the American telecommunications company Yonder Media Mobile, aims to offer consumers a progressive, liberating and empowering service.
The objective of Adam Kidron, founder and CEO of Yonder Media Mobile, is to captivate 50,000 Mexicans with the mobile operator YO this 2020. Adam Kidron, CEO and founder of Yonder Media Mobile, explains that in a market controlled by Large companies, such as Mexico, there is a lack of innovation in services. The stability in which the operators are currently, with respect to the rates and the number of users, prevents a relevant change in the offer from being promoted. Therefore, he hopes that the arrival of an 'atypical' competitor will change the rules of the game. “A typical telco is a utility and an outlier is something precious and very valuable to consumers. That's us, ”says the music producer, entrepreneur and director of the Urban Box Office (UBO) record label.
YO is a new kind of super app that combines connectivity, content, community and commerce in a single interface. Literally no other app on earth offers that. It is our own kind of super application that we call Atypical Telco or Telco with benefits. For a consumer, subscribing to our platform means that for US$0.68 a day, US$2.27 a week or US$8.4 a month, you will get unlimited services such as calls, text messages and data.
But, in addition, they will have access to services such as music, radio stations, movies, games, concerts and live events. We also have a loyalty program called YOYO, in which we give away points for spending time on the platform, which can be exchanged for content or telephone services.
Mexico is a very vibrant and highly underrated market. Due to its young population, online and mobile services such as YouTube are widely adopted. In addition to that, the Mexican creative sector (music, video, movies, games) has expanded very rapidly recently, and has had a huge influence on the United States market. Other than that, Yonder Media Mobile is very committed to telecom competition.
Due to a unique partnership with Altan Redes, YO has more than a great opportunity to break into the local mobile services market, which is surprising given that competition brings the best of business.
Source:https://caposts.com/