Top 10 players will occupy 50% of the DIY retail market - forecast
Source：Radi Doma PRO
From：Taiwan Trade Center, Moscow
Update Time：2021/05/12
In 2020 the volume of the Russian DIY market amounted to 4.2 trillion rubles, remaining at the level of 2019, writes Kommersant, citing Infoline data. The company estimated the turnover of the top 10 retailers (excluding the sold Castorama) at 630 billion rubles.
A large share of the market belongs to the product groups of construction and finishing materials - the volume of this segment at the end of the year amounted to 1.1 trillion rubles, while the Household and Garden segments, respectively, account for 0.6 trillion rubles.
The total share of the top 10 largest DIY chains on the market, according to Infoline, is 45%. The absolute leader is Leroy Merlin ..
Top 5 DIY retail chains in Russia (according to the rating of the Infoline agency):
•"Leroy Merlin";
• "Petrovich";
• OBI;
• "Saturn";
• Castorama.
Sales statistics for Russian suppliers of DIY goods show that the average worldwide decline was 25%, for Russian partners - from 20 to 80%. The most affected by pandemic situation were retailers who used only offline sales channels, worked primarily with the B2B sector and offered a narrow range of products. According to forecasts, those companies that will increase their market share, actively engage in marketing brand promotion and stimulate sales, for example, with promotions and bundled offers, will go into profit after the pandemic.
In Russia, the consolidation of players in the retail segment of the DIY market will continue, according to Infoline. According to the company's forecasts, this year the top 10 leading retail chains will approach the 50% share in this segment. This will happen, among other things, due to the rapid growth in sales of this category of goods through marketplaces.
This year, the top 10 leading players will approach a 50% share of the retail segment of the Russian DIY market. This forecast was made by Infoline, the company said in a statement.
This will happen due to the acceleration of market consolidation, including due to the rapid growth of online trading platforms. At least two of them are highly likely to enter the top 10 DIY retailers in terms of annual revenue in 2021, the company predicts. These are Ozon and Wildberries marketplaces.
Source: https://www.radidomapro.ru/ryedktzij/proyzvodsvo-materialov/stroymateriali/top-10-igrokov-zajmut-50-roznitchnogo-rynka-diy--69399.php