Airbnb, UNESCO Partner to Promote Cultural Tourism in Mexico
From：Taiwan Trade Center, Mexico City
Airbnb joined forces with the United Nations Educational, Scientific and Cultural Organization (UNESCO) to contribute to the reactivation of tourism in a responsible and sustainable way in Mexico, and to expand the benefits of cultural and creative tourism to more communities.
Through the partnership, which builds on the work of its Office of Healthy Tourism, Airbnb will promote destinations and experiences outside the traditional tourist circuit – promoting the empowerment of local tourist communities, integrating the creative and cultural sector into local tourism value chains, and contributing to the development of responsible tourism – all in an effort to protect Mexico’s cultural and natural assets by integrating experiences that contribute to the appreciation and knowledge of its cultures.
According to Airbnb’s Report on Travel and Living, released in May, sustainable tourism and visits to destinations far from traditional touristic corridors have become a top priority for travelers. In Mexico, the percentage of nights booked for summer 2021 in small communities has almost tripled compared to the same period in 2019, going from 10 percent to 25 percent.
Another recent survey revealed that half of Mexicans want to travel to a place close to nature once the pandemic is over, with 29 percent confirming that they will seek Pueblos Magicos (“Magical Towns”) or small cities for their next national trip.
Similarly, eight out of 10 Mexicans declared that sustainability is essential when deciding their accommodation or travel destinations. These opportunities to promote tourism in Mexico prompted Airbnb to partner with UNESCO to produce complete projects that will include tourism innovation and community inclusion in order to incorporate micro, small, and medium creative, cultural, and tourism entrepreneurs in the tourism value chain.
This initiative will begin with tests in Mexico City and the Yucatan Peninsula – seeking synergy with public, private and social actors to boost the supply of creative, cultural and nature tourism. The partnership will also promote the development of tourism entrepreneurs’ skills and technologies.