Major Canadian Entertainment Company Cirque Du Soleil Buys Blue Man Group
Source：Canadian News Wire
From：Taiwan Trade Center, Toronto
Update Time：2017/07/19
New-York-based Blue Man Productions, a world famous live entertainment company best known for its award-winning Blue Man Group show, performed in over 20 countries and seen by millions of people worldwide since 1991. As of today, Blue Man Group is acquired by the Global entertainment giant Cirque du Soleil. This acquisition will broaden Cirque du Soleil’s audience by adding 6 established resident productions across the North America and Germany along with a World Tour.
As the Montreal-based production powerhouse, Cirque du Soleil, strategizes on its expansion for global audience, and diversify its performance to offer beyond circus arts. By pursuing the Blue Man Group, Cirque du Soleil now has immense boost on its musical talent. "We want to broaden our horizons, develop new forms of entertainment, reach out to new audiences and expand our own creative capabilities. Today, we are taking a decisive step towards materializing these ambitions", said Daniel Lamarre, President and CEO of Cirque du Soleil. "We are extremely excited to welcome the iconic Blue Man Group to our portfolio of shows. Their unbridled creativity makes them a perfect cultural fit for Cirque du Soleil. Our extensive marketing research also confirms that Blue Man Group is a strong 'love brand' with a solid fan base – something else our two brands have in common."
Born of a crazy dream in the creative minds, today we are pleased to witness this history of the two global entertainment giants are sharing the same vision. The combination of technology, music and comedy, they created high-spirited, colorful and memorable experience for its fans. The company currently operates resident shows in New York, Boston, Las Vegas, Chicago, Orlando and Berlin, as well as two touring productions.