New Generation (Far East) Limited was established in 1988, its agent imported food from Malaysia, Thailand, Taiwan, Australia and other places. One of the most representative brand from Malaysia [Ah Huat White Coffee] has gained both market and sales success. It is quite welcomed by the customers and has a high ranking in Hong Kong white coffee market. House brand – RicJohn series has launched with high popularity in the major supermarkets and department stores in Hong Kong, Macau and China. It is beneficial to the business immediate and long-term development.