The 2013 Asian MICE Forum (AMF), implemented by the Taiwan External Trade Development Council (TAITRA), organized by the Ministry of Economic Affairs' Bureau of Foreign Trade, is in its 8th year and has attracted a total of more than 4,000 domestic and foreign meetings and exhibitions professionals to attend. This year's forum was held September 11 and September 12 at the Taipei International Convention Center. The line-up of topics and speakers are better than previous years, inspiring more innovation and creativity in terms of integrating creativity with technology in the meetings and exhibitions industry, integrated organization of large-scale events, and building a meetings and exhibitions industry that emphasized both quality and quantity. In the event, we invited the creative marketing guru for the Finland Santa Claus Village and Hong Kong Disneyland, the chairman of the world's largest meetings and exhibitions organization, UFI, and vice president of the largest MICE tourism pro