一般綜合Video

2010 Top Taiwan Global Brands: GIANT (Bicycles)

With international brand valuator Interbrand as the panel leader, the winner list of the Top 20 Taiwan Global Brands finally came out. Each of the Top 5 has a brand value exceeding US$1 billion, and the total worth of all Top 20 brands even exceeds US$3 billion. How to run a brand globally or operate a global brand? How to brand a brand successfully or administer a successful brand? Let us find out how a Taiwan global brand succeeded in transformation. In this flash, we will introduce to you how Giant Machinery, now Giant Bicycles, transformed from an OEM factory into a global leader in the bicycle industry; how Giant successfully turned itself into a "giant", and how Giant developed the philosophy of success of a giant.