Chatime as the Best Partner to Thuriya Win via TAITRAMyanmar company, Thuriya Win Co., Ltd. (Thuriya Win hereafter), which specializes in the tea business, was invited to join TAITRA’s “ASEAN Business Day” in August, 2019. The one-on-one meetings held by TAITRA introduced Thuriya Win to meet with Taiwanese franchise brands. TAITRA also arranged customized on-site visits to several brands such as Chatime for Thuriya Win. Soon after their trip to Taiwan, TAITRA branch in Yangon, Myanmar (Taiwan Trade Center, Yangon), arranged conference calls for Thuriya Win to cooperate with Chatime. At the end of 2019, Thuriya Win successfully signed an agent agreement with Chatime based on the growing brand awareness and consumer preference for partnering with Taiwanese brands in the targeted-market of Yangon. Taiwan Trade Center, Yangon, also helped to promote the opening ceremony of Chatime Cafe in Times City Yangon on February 1, 2020.
Myanmar’s open-door policy welcomed Chatime to open stores, which are one of the fastest growing ice tea franchises in the world. Chatime cooperating with Thuriya Win, has planned to open four outlets in Yangon. The population of Myanmar has ranked 5th among ASEAN countries with nearly 55 million people in 2019. In addition to international brands such as Coca-Cola, Pepsi, KFC, Hilton Hotel and so on, the vast consumer market has encouraged Chatime to keep opening new outlets. As Chatime has been promoted across North and South America, Africa, the Middle East, Europe and the Asia Pacific step by step, Chatime will keep offering fabulous and flavorful beverage creations of the best quality that meet international standards.
TAITRA Helps Chatime Reach the 300-Store Market in IndonesiaLa Kaffa International Co., Ltd.’s brand Chatime, under the assistance from Taiwan Trade Center, Jakarta, began to work with ACE Hardware, the largest hardware distributor in Indonesia since 2010. With the services offered by TAITRA, Chatime has successfully established a global footprint, over six continents and in 44 countries and territories. The vision is to see Chatime the empire of shaker drinks where the sun never sets.
Indonesia is where Chatime has the largest number of shops. On November 5, 2019, the company organized celebration activities in Cilandak Town Square, Jakarta, for reaching the 300-store market. Henry Wang, Chairman of La Kaffa International Co., Ltd. invited John C. Chen (Taiwan’s ambassador based in Taipei Economic & Trade Office, Jakarta, Indonesia) and Danny J.S. Liao (Director of Taiwan Trade Center, Jakarta) to join the event. Chatime’s bubble tea was recently served at the reception on Taiwan’s Double 10th National Day Celebration. The success of Chatime in Indonesia has created a bubble tea craze in the whole ASEAN market.
Chatime has been a great supporter of Taiwan government’s New Southbound Policy. The company continues to expand overseas with an island-hopping strategy.
TAITRA has been implementing the New Southbound Policy by assisting chain store brands in Taiwan in the relevant markets. TAITRA’s business development platform collates market intelligence and integrates external resources (assistance of overseas representative office) by working with trade associations. It is hoped that these joint efforts can assist franchise operators to enter the overseas markets and develop global brand names.
HAZUKIDO opened first branch in MalaysiaHAZUKIDO, whose delicious croissants sell out daily, is the renowned croissant franchising brand of Trust Da Management Consulting Co. Ltd. The brand first appeared in Taiwan in 2016. HAZUKIDO embraces the spirit of Japan and selects the highest quality ingredients. The exclusive folding technique creates a complexity of textures in the mouth with its crispy outer layer and soft inner layer.
There are currently 10 HAZUKIDO stores in Taiwan, all of which are located in department stores and primarily serve takeaway customer. Although the price of its croissant isn't low (from NT$38-68), HAZUKIDO is winning its customers' love. Beside department stores, they offer both delivery and online pre-order services. Customers can order croissants through their website and collect them at their off-line stores.
After gaining a firm foothold in Taiwan, overseas agents from all over the world are interested in cooperating with their brands. HAZUKIDO first came to Malaysia after laying out their market into Hong Kong, Macau and Shanghai. Last year, HAZUKIDO participated in the “Taiwan Franchise Brand Pavilion”, organized by TAITRA in “Malaysia International Retail and Franchise Exhibition, MIRF 2018”. Through the exhibition platform, they not only enhanced brand awareness, but also found local partners to work with. After a year of preparation, the first HAZUKIDO branch in Malaysia opened on July 16 this year.
HAZUKIDO wishes to expand its market in Southeast Asia. They will keep on working with TAITRA to lay out their global market step by step.
OO company in VietnamOO company has operated since 1992 under the following profile:
Brand: San-Chun / Da-Jing Baked Tea & Coffee
Store: Taiwan - 24 Chain Stores
Dongguan, Guangdong, China - 8 Chain Stores
Kunshan, Jiangsu, China - 1 Chain Store
OO company’s brand is called Baked Tea (Tra Rang Dajing in Vietnamese). It was launched in 2003, offering tea, souvenirs and specialties. Its baked tea and herbal jelly milk tea quickly attained fame for their natural ingredients and smooth tastes. Other than their staple Homemade Egg Roll, their specialties such as nougat, cheese cake, pineapple cake, mung bean and meat pastry enjoy great popularity among both young and old.
Baked Tea was promoted at the 10th Vietnam International Retailtech & Franchise Show held by TAITRA in Ho Chi Minh City from November 1-3, 2018. In 2019, another Tra Rang Dajing is set to open in Tỉnh Bình Dương, offering unique products that are in great vogue among young generations. The professional team of OO company has also joined the 2017 and 2018 Franchising & Business Opportunities Expo Sydney, and 2018 Guangzhou International Restaurant Franchise Exhibition held by TAITRA, and their services include:
•100% Technical Transfer
•Research & Development for New Tastes
With twenty years of experience in non-traditional operations, OO company has established a solid reputation, and now leads new trends. The brand Da-Jing Baked Tea insists on providing masstige products which engage customers and keep them coming for more. OO company started as a little booth and rapidly expanded by following the principle of “Quality, Service, Health, and Innovation.” They plan to enter markets of Malaysia and Australia in the near future.
Chunciou HotpotChien Yen Catering Chain Group is moving in to Malaysia, and "Chunciou Hotpot" becomes the first choice for parties.
The restaurant brand of "Chunciou hotpot," owned by Chien Yen Catering Chain Group, opened its branch at Kuala Lumpur, Malaysia, on January 11, 2017.
Taiwan Trade Center (Kuala Lumpur) assisted in the ribbon-cutting campaign, and promotion and marketing activities at its launch. Chien Yen Catering Chain Group also participated in the "2017 Malaysia International Franchise Exhibition (MIRF) -- Taiwan Franchise Brand Pavilion" to increase the local popularity of its Malaysian branch and develop more franchise opportunities.
In 2018, the Service Industry Section of the Taiwan External Trade Development Council (TAITRA), and the Taiwan Trade Center's Taipei head office, conducted a Malaysian franchise market survey. In this survey, one special visit was to call upon "Delicious Recipe." Aroma Sdn Bhd, agent of Chien Yen Catering Chain Group, for more about its operation.
The CEO Of Delicious Recipe Aroma Sdn Bhd said that after 3-4 months of discussion, Delicious Recipe Aroma decided to negotiate with Chien Yen Catering Chain Group to obtain agency rights for the Chinese market in Malaysia. The flagship location of the "Chunciou hotpot" was originally abandoned for a long time. The landlord didn't want to rent it to restaurant operators. After several negotiations with the landlord, Delicious Recipe Aroma finally got long rent for nine years, which could've situational designs for "Chunciou hotpot," and decreased the high renovation cost. The flagship building of the "Chunciou hotpot" has become an important landmark in Kuala Lumpur, and is the first choice for families or friends to gather, with a total capacity of 170 people.
Furthermore, the "Chunciou hotpot" brand, Delicious Recipe Aroma launched the second brand restaurant "Sunny QuEEn," created by Chien Yen Catering Chain Group. The flagship restaurant of "Sunny QuEEn" was opened at Sunway Pyramid, in an elite location in Malaysia in December of 2017. Furthermore, the first franchise restaurant of "Chunciou hotpot," also opened in Johor in June of 2018.
Presotea opened first branch in VietnamAs the world's 399th store of Presotea, Presotea Vietnam inherits the 00 tea drink as the owner of the five generations of tea farmers. 99% of the original materials and materials are fresh, and customers are expected to savor this natural taste. Yueshang came to Taiwan to visit the Spring Festival of 2017 Taipei International Franchise Exhibition. After negotiating with Taiwan's famous tea brand: 00 tea, he decided to be the exclusive agent in Vietnam. The Ho Chi Minh office assisted Yueshang in registering the 00 tea trademark. Taiwanese contractors signed, assisted in the opening event and the media publicity.
The founder, Chen Meiyan, assisted Mr., a fifth-generation descendant from a well-known Taiwanese old tea factory. He inherited the top tea-making technology that surpassed the number of Jiazi, using fresh tea and professional quenching technology, and is committed to research and development. Rushing drinks, insisting that each cup of tea is made by means of high-pressure quenching of tea soup. "English Presotea for 00 tea is taken from Espresso," insists on the method of high-pressure extraction of espresso coffee, the cup is passed through the constant temperature timing Expresso tea machine, and the tea bag with qualitative and quantitative content is used. Fresh tea soup; not only avoids the long-term placement of the tea barrel, it may cause health problems, as well as the taste of tea that has been soaked for a long time, and the tea is also extracted, the tea is full of fragrance, the tea bottom is distinctive, and the store scene is bright and clean. The modern "Espresso Tea Maker" is lined up with a metallic sheen under the light.
Through the Ho Chi Minh Office of the Association, the Vietnamese company registered the 00 tea trademark, signed with the Taiwanese company, assisted the opening event and the media publicity. The Vietnamese agent officially opened the first county in Ho Chi Minh, Vietnam on November 11 this year. The opening of the store provides consumer delivery and group purchase services, including:
Twenty-two juices and teas are available.
Order four cups of tea with a total price of more than 200,000 VND.
The delivery distance is not included in the delivery fee within three kilometers.
Photo: Opening on November 11th this year, it is located in the Presotea street shop in the first county of Ho Chi Minh, Vietnam.