A Co., Ltd.Since its establishment 8 years ago, the chain franchise brand "OO" under A Co., Ltd. has developed more than 200 stores in Taiwan. The first overseas store opened successfully in the West Coast of the United States in June this year (2023), successfully expanding the brand territory to overseas.
In addition to continuing to promote the franchise business in Taiwan and overseas, considering the busy life of modern people and consumers' emphasis on convenience and speed, Company A also actively developed branded packaged food in the channel. Since June 2022, Company A started its cooperation with Q Supermarket. It also cooperates with famous convenience store from 2023, in order to grasp the channel sales opportunities.
Company A participated in the 2023 International Franchise Exhibition New York City- Taiwan Chain Brands Pavilion (Jun/1~3) and took part in the channel visit activity in New Jersey. Company A's supervisor, Mr. Lin, stated that this exhibition marks the company's first venture into the U.S. East Coast market. The number of potential franchise buyers inquiring about the brand exceeded their original expectations, and they were quite satisfied with the quality of visiting buyers and the pre-show channel visit activities.
During the exhibition, Company A held discussions with several well-known American supermarkets, including Costco, Hmart, and TAWA Supermarket. This move undoubtedly expands Company A's brand presence into the American supermarket channels.
Furthermore, Company A's first overseas franchise store successfully opened on the U.S. West Coast in June this year. During this exhibition, the company also engaged with local restaurant operators and beauty industry professionals interested in investing in bubble tea. After the exhibition, Company A entered into discussions with these two potential buyers for cooperation and agency details. It is foreseeable that in the near future, the OO brand will also shine and thrive on the U.S. East Coast.
Fried Chicken MasterFried Chicken Master is the first Taiwanese fried chicken brand to obtain the certification of Muslim-friendly restaurant. Their total number of stores has exceeded 90 worldwide. Fried Chicken Master has actively participated in TAITRA’s global events, such as International exhibitions, International Business Opportunity Day and online trade meetings to expand the overseas markets.
On March 23 2023, under the witness of Chairman of TAITRA, James Huang, Fried Chicken Master and Happy Lemon held a signing ceremony for their Strategic Memorandum of Regional Cooperation in the United States.
Happy Lemon has expanded to more than 200 cities in 20 countries around the world, and the total number of stores in the United States exceeds 100. It has very rich experience in the development of the United States. The signing of the strategic memorandum of cooperation between the two brands will add new momentum to the growth of the two companies in the US market, and will also initiate more cooperation opportunities at home and abroad in the future.
The famous Taiwanese fried chicken Fried Chicken Master and the well-known hand-shake drink Happy Lemon have joined forces to jointly develop the US market with the strongest combination of Taiwanese cuisine, allowing more people to enjoy the delicious food from Taiwan.
OO Company plans to open franchise noodle restaurants in overseas markets, and to expand international physical and online channels for selling its noodle products, targeting the US, Hong Kong, Malaysia, and Singapore.
In 2022, due to the easing of the COVID-19 pandemic, OO Company participated in a number of overseas promotion activities organized by TAITRA, including the International Franchise Business Day, and also participated in 4 International Franchise Exhibition in the United States, Malaysia, Singapore, and Vietnam.
OO Company participated in the 2022 Singapore Asian Franchise & Licensing Exhibition (FLAsia) and brought its latest new product "Mustard Nuts and Pearl Noodles" to the market. TAITRA helped introduce buyer groups to visit OO Company’s booth from Singapore and Thailand, and also Malaysian investment groups. OO Company received a trial order on the second day of the exhibition and will conduct a trial sale in the Singapore market, looking forward to expanding its market in Singapore.
OO tea launched new store in San FranciscoOO tea from Tainan, making handmade pearls daily in stores instead of using factory-made pearls that might contain chemical ingredients. OO tea founders upgrade their brand to a "healthy, fresh, new fashion" concept, and plans to bring the brand abroad. It successfully opened its first overseas store in China and Toronto, Canada in 2017. OO Tea participated in TAITRA’s “Taiwan Franchise Brands Online Trade Meetings-America & Canada”, and successfully found partnerships with American and Canadian buyers. The Canadian buyer had tasted OO tea in Tainan and had a very pleasant conversation during the online meetings, so they decided to launch the brand into the Canadian market. OO tea signed a contract with the Canadian buyer at the end of 2021 and passed the written review of the local decoration design in June 2022. The First store in the Calgary area is expected to be launched in August-September, 2022. OO Tea has also matched a franchisee from San Francisco in the trade meetings and has successfully signed a contract in March 2022. Although the franchisee was not familiar with OO tea before, they saw the other local stores of OO tea are in very good business. The local agent of OO tea also helped to recommend the location of the store. The franchisee finally joined the brand and is about to open the sixth local store of OO tea.
OO Foods Co., Ltd. OO Foods Co., Ltd. has been specializing in the production, development, and innovation of beef noodles for a long time. The Company developed a variety of exclusive noodles and special technologies and won various awards. The company also provided OEM services and developed beef peripheral products, such as frozen packages, beef jerky, etc., which are sold through e-commerce platforms. In addition to opening its first store in Taipei, it has also opened chain stores in Hong Kong and Canada.
In March 2022, TAITRA handled the "2022 Int’l Franchise Business Day". The Thai P Company has specially designated OO Foods Co., Ltd. as one of the brands for a one-on-one meeting. The P Company is a large distributor of consumer goods in Thailand with an annual turnover of US$22 million. They would like to expand their business to the operation of chain restaurants in the near future. On "2022 Int’l Franchise Business Day", the P Company was very interested in OO Food Co., Ltd. 's beef noodles and wanted to introduce its group to sell it. OO Food Co., Ltd. has sent samples to the buyer to test the taste. If the demand from the Thai buyer is high enough in the future, OO Food Co., Ltd. can authorize the P Company to tune the taste and then put it on the shelves to sell.
OO Technology Co.'s automatic bubble tea machines fit the labor shortage in North AmericaTaiwan's OO Technology Co., Ltd. has observed the popularity of Taiwan bubble tea worldwide, and the demand for automation behind it is an opportunity to develop. Consequently, they have invested in the research, development, and production of automatic bubble tea machines to meet the needs of bubble tea brand owners.
In August 2021, TAITRA organized the "2021 Taiwanese Franchise Brand Online Trade Meeting for North America". In addition to assisting Taiwanese companies to set up a promotional website, we also arranged the "2021 Taiwanese F&B Franchise Online Brand Show" before trade meetings to help OO film Chinese and English promotional videos for exposure on the internet. We also assisted OO to have trade meetings with 12 buyers from the U.S. and Canada, including a well-known Canadian N company.
After the event, OO maintained contact with buyers and confirmed their needs. One of the buyers, the Canadian N company, indicated that the bubble tea market is solid but limited due to human resources issues. The labor shortage in North America is a serious issue, and the cost of labor is very high. Using automated equipment to replace it can further solve the labor problem and develop the local bubble tea industry.
Therefore, the initial direction of cooperation between OO and the Canadian N company is to make N a distributor of OO in Canada.
Grand Opening of OO Tea USA in Fremont, San FranciscoOO Food Limited Company’s brand is called OO Tea in USA. It was launched in 1999, offering tea, hand-made boba and having successfully consulted over 500 franchise stores in past 20 years in Taiwan. Its boba and milk tea quickly attained fame for their natural ingredients and smooth tastes. Other than their staple Heineken Green Tea, with a historical record of 2.5 million cups of Heineken green tea in 6 months in the year 2005.
Hand-made boba was promoted at the Franchising & Licensing Asia 2019 held by TAITRA in Singapore from October 24-26, 2019. In 2020, another OO Tea is set to open in Indonesia, offering unique products that are in great vogue among young generations. The professional team of OO Food Limited company has also joined the 2019 and 2020 Franchising & Business Opportunities Expo, and 2021 International Franchise Business Day - B2B Online Meetings held by TAITRA.
Taiwan Snow Ice Successfully Landed in Singapore“Ice Yodo” promoted by JKF, the biggest snow ice ingredients and equipment supplier in Taiwan, officially opened on October 18, 2020 at Kinex Mall #B1-K22/23, Singapore. Ice Yodo with support from TAITRA participated in the FLAsia 2019 (Franchising & Licensing Asia 2019) – Taiwan’s Franchise Brand Pavilion. key international trade event in Singapore for franchising and licensing industries that was held from October 24-26, 2019.
Ice Yodo was founded in 2019 and its dual-colored bear on its signage is leading a new snow ice trend in Taiwan. Its founder, Ms. Amanda Hong, launched their new concept in snow ice desserts called “new century Snow Ice version 2.0” using all-natural ingredients to ensure the quality of the product. Singapore distributor is a mother herself and truly appreciated Ice Yodo’s concept of “Ice for the Family” at FLAsia 2019. With the same motivation to bring the best product to children, Cherie underwent thorough training at JKF HQ and finally brought the franchise to Singapore after nearly a year of preparation. JKF will undoubtedly bring more exciting flavors of snow ice to the local customers in Singapore and create a similar trend there.
Finding new business opportunities through TAITRA's digital servicesAlthough international exhibitions cannot be carried out as scheduled under the pandemic of COVID-19, TAITRA still actively handles a series of online promotion activities to assist franchise brands finding potential partners and business opportunities through digital services.
Presotea joined various online programs held by TAITRA, for example. First, TAITRA helped Presotea set up a brand page on “Food & Beverage Franchise Brands Showcase” on Taiwantrade (taiwantrade.com). With complete brand catalogs, pictures and videos, foreign buyers could easily obtain brand information of Presotea and contact the brand immediately if they are interested.
Presotea also made a brand presentation in “Taiwan Franchise Brands Live Stream Seminar” on July 24th, 2020. Through live streaming, the seminar is broadcasted worldwide and accumulated an audience of more than 600 viewers until now.
The presentation attracted many buyers and individuals requested to franchise Presotea. TAITRA arranged Presotea online meetings with these potential business partners from 9 countries including Europe, Middle East and New Southbound countries on "2020 International Franchise Business Day" in August. Some of them are restaurant owners and experienced tea drink stores, who are very interested in franchising Presotea to promote Taiwanese tea drinks in their countries.
With various digital services, TAITRA will continuously assist franchise brands to promote internationally and expand their market worldwide during the pandemic.
Chatime as the Best Partner to Thuriya Win via TAITRAMyanmar company, Thuriya Win Co., Ltd. (Thuriya Win hereafter), which specializes in the tea business, was invited to join TAITRA’s “ASEAN Business Day” in August, 2019. The one-on-one meetings held by TAITRA introduced Thuriya Win to meet with Taiwanese franchise brands. TAITRA also arranged customized on-site visits to several brands such as Chatime for Thuriya Win. Soon after their trip to Taiwan, TAITRA branch in Yangon, Myanmar (Taiwan Trade Center, Yangon), arranged conference calls for Thuriya Win to cooperate with Chatime. At the end of 2019, Thuriya Win successfully signed an agent agreement with Chatime based on the growing brand awareness and consumer preference for partnering with Taiwanese brands in the targeted-market of Yangon. Taiwan Trade Center, Yangon, also helped to promote the opening ceremony of Chatime Cafe in Times City Yangon on February 1, 2020.
Myanmar’s open-door policy welcomed Chatime to open stores, which are one of the fastest growing ice tea franchises in the world. Chatime cooperating with Thuriya Win, has planned to open four outlets in Yangon. The population of Myanmar has ranked 5th among ASEAN countries with nearly 55 million people in 2019. In addition to international brands such as Coca-Cola, Pepsi, KFC, Hilton Hotel and so on, the vast consumer market has encouraged Chatime to keep opening new outlets. As Chatime has been promoted across North and South America, Africa, the Middle East, Europe and the Asia Pacific step by step, Chatime will keep offering fabulous and flavorful beverage creations of the best quality that meet international standards.