"Cultural Creative Industry" is a combination of three completely different fields, "culture", "creativity" and "industry". As an successful example in the cultural creative industry, aRt'lee STYLE is established by Homer Lee in an effort to get more people in touch with art, and to present art via the forms of porcelain cups and coasters that everyone comes in contact with on a daily basis. Art becomes a product that everyone can afford, and potential customers for the Lee Gallery are actually developed.