Established in 2006, Yi-Mo International started out as an online store that sold women's clothing. Due to fierce price-wars in the market and not willing to sacrifice quality, Yi-Mo transformed and established its own brand of SPICYHOLIC, featuring sexy and bold colors that received great market-responses and acquired a footing in the online market of mid-price women's clothing. In 2011, SPICYHOLIC established its own sales platform that improved brand-awareness and the comfort in shopping, and more and more physical stores were also established. The constant growth also allows the company to expand its sales to overseas markets. Accessing the high-quality services offered by Taiwan Trade, SPICYHOLIC is entering the European market one step at a time. Having grown and developed in the trend of online shopping, Yi-Mo International is entering the world with other Taiwanese brands and once again putting high-quality Taiwanese clothing in the global market.