Taiwanese Chain Brands successfully expanding the Southbound market
Source：Service Industry Promotion Center
From：Service Industry Promotion Section 3
Update Time：2019/09/09
Under the support of the Department of Commerce, Ministry of Economic Affairs, TAITRA and China Productivity Center led 8 Taiwanese companies to participate in the “Thailand Franchise & Business Opportunities(TFBO) from July 11 to 14, 2019. The "Taiwan Franchise Brand Pavilion" aimed to promote the gourmet food and variety service of Taiwan to the whole ASEAN market. The event went well with fruitful results.
The exhibitors of the "Taiwan Franchise Brand Pavilion" included tea shops, breakfast shops, Taiwanese specialty snacks, elderly welfare service, and beauty spa services, which provided a wide range of franchise options. It also showed that in addition to bubble tea, Taiwanese food and beverage brands are increasingly accepted and loved by overseas markets.
“Meet Fresh” has been engaged with potential buyers in Thailand over the past few years, but has never gone beyond the stage of mutual understanding. Through this Expo, after face-to-face negotiations with buyers, they have successfully found a partner who will sign a contract shortly.
“Tea Melody” participated in the “Taiwan Franchise Brand Pavilion” for the first time and also achieved very good results. With the global whirlwind over bubble tea, its mission is to surprise consumer palates and enjoy the ambiance of drinking tea. Several Thai companies have follow-up business meetings to further cooperation with “Tea Melody”.
To comply with the Southbound policy of the Taiwanese government, TAITRA actively assists companies to explore the new southbound market. Taiwanese franchise brands gradually have built a layout in the ASEAN market by utilizing Thailand as the base.