Cultural & Creative
Life InStyle Melbourne 2023 2023/08/03 ~ 2023/08/06
Taiwan in Design Trade Mission to Japan 2023/07/13 ~ 2023/07/19
Content Tokyo 2023 2023/06/28 ~ 2023/06/30
Taiwan in Design Trade Mission to Malaysia and Singapore 2023/06/25 ~ 2023/07/01
Taiwan Creative Design, Lifestyle, Fine Art & Craft Industry Matchmaking Event 2023/04/20 ~ 2023/04/20
International metaverse forum 2023/03/15 ~ 2023/03/15
press conference of the Taiwanese Craft Equation to Maison Obeject Paris 2022 2022/08/23 ~ 2022/08/23
M&O 2021 2021/09/09 ~ 2021/09/13
Kiwico CorporationHMM (Kiwico Corporation) is a local Taiwanese brand established in 2014 by Kiwico Corporation, a group of designers focusing on brand development and product design. It emerged as an independent entity, breaking away from the structure of an advertising design company to establish the HMM Design Brand. In addition to classic and creative designs, HMM incorporates elements of environmental sustainability. Their stationery products, including rulers, scissors, slide pens, and paper clips, have garnered domestic and international recognition and awards.
In 2019, TAITRA reached HMM and extended a proactive invitation for them to participate in The Cultural and Creative Matchmaking Event. Despite their numerous international design awards, HMM had not previously engaged in TAITRA's activities and was unaware of our role in assisting businesses with global marketing. From 2019 to 2023, including the challenging COVID-19 period, TIATRA provided HMM with timely and diverse marketing channels through various cultural and creative promotion activities.
For the 2023 Cultural and Creative Matchmaking Event, TAITRA had arranged Muy and HMM for online meetings successfully on April 12. Soon HMM, had already completed the first shipment of their entire product range in mid-May. According to HMM Manager Mei, the French market has been stagnant due to the pandemic, and inflation caused by the war has impacted the German market. Muy has demonstrated the most proactive and swift response among Mei's negotiation counterparts. Consequently, both parties have signed an agreement appointing Muy as the regional distributor for Spain and Portugal. TAITRA has successfully facilitated HMM (Kiwico Corporation) secure the agency contract with Muy and establish new marketing channels in Spain and Portugal.
Studio UntoS Design Co., Ltd., based in New York City, USA, was founded by two industrial designers who studied and worked in the US. It is a typical small creative design enterprise in Taiwan. In 2019, they returned to Taiwan to establish the company with the belief in the ability to design and create aesthetics in life. With Taiwan as its production base, the company plans to expand its self-created designed products from domestic to international markets. Their brand reinterprets the functional aesthetics in product design from their perspective. Their creative point of departure focuses on the stories the object and the design leave behind after interaction. Their products have won numerous international design awards, showcasing the brand's excellence listed below:
Golden Pin Design Award, Taipei, 2022
CET Best Award, Golden, Taipei, 2022
Dezeen Award, longlisted, London, 2020
A’ Design Award in Visual Communication, Bronze, Milan, 2020
Kokuyo Design Award, Shortlisted, Tokyo, 2018-2019
Young Bird Plan Guanish Product Design, Finalist, Shanghai, 2019
Unto participated in the 2022 "Maison & Object" exhibition organized by TAITRA, and their flagship products, Voice Mail and eco-friendly mineral wax crayons, received inquiries from France, Spain, Portugal, the UK, and Thailand. In addition, By TAITRA’s recommendation the Stone Paper of Taiwan Lung Meng Company for Unto’s “Voice Mail” materials use, will be highlighting its brand's both environmental and innovative aspects, thereby increasing its competitiveness in the future market.