文化創意Stories

Studio UntoS Design Co., Ltd., based in New York City, USA, was founded by two industrial designers who studied and worked in the US. It is a typical small creative design enterprise in Taiwan. In 2019, they returned to Taiwan to establish the company with the belief in the ability to design and create aesthetics in life. With Taiwan as its production base, the company plans to expand its self-created designed products from domestic to international markets. Their brand reinterprets the functional aesthetics in product design from their perspective. Their creative point of departure focuses on the stories the object and the design leave behind after interaction. Their products have won numerous international design awards, showcasing the brand's excellence listed below: Golden Pin Design Award, Taipei, 2022 CET Best Award, Golden, Taipei, 2022 Dezeen Award, longlisted, London, 2020 A’ Design Award in Visual Communication, Bronze, Milan, 2020 Kokuyo Design Award, Shortlisted, Tokyo, 2018-2019 Young Bird Plan Guanish Product Design, Finalist, Shanghai, 2019 Unto participated in the 2022 "Maison & Object" exhibition organized by TAITRA, and their flagship products, Voice Mail and eco-friendly mineral wax crayons, received inquiries from France, Spain, Portugal, the UK, and Thailand. In addition, By TAITRA’s recommendation the Stone Paper of Taiwan Lung Meng Company for Unto’s “Voice Mail” materials use, will be highlighting its brand's both environmental and innovative aspects, thereby increasing its competitiveness in the future market. -

OO Character IP Licensing CompanyOO Company was founded by the same university graduate, with a common creative concept and passion, they jointly established an illustration design studio to design and develop products with local cultural elements. The two created a group of barefooted and hairy elves called the " Chimoz", whose bare feet represent their love of being close to the natural land and hairy feet represent their innate characteristics, thereby conveying the concepts of "loving the world" and "being oneself". Recommended by TAITRA, OO company exhibited in the Hong Kong International Licensing Show. After participating in the Hong Kong Licensing Show, OO company was favored by Hong Kong-based trading company, which found that the concept of love for the Earth created by OO company was a good match with the Japanese stationery it represented. However, due to the impact of the covid-19 pandemic, the cooperation project was changed to an online marketing project. OO company designed postcards with cultural characteristics of Taiwan and Hong Kong, and invite Hong Kong fans to color them and share them on FB and Instagram. -

NOVIUM has opened up the Japanese market Shanpo Life Co., Ltd. with the enthusiasm and ideas of young people during their university years. For six years, the team has been committed to developing new conceptual design products that have not been seen in the market and insisted on Taiwan R&D, design, and manufacture in Taiwan. In 2018, it began to transform into the development of novelty products. The product [self-supporting pen] pioneered the patent of magnetic field structure, which can float forever without electricity. It has multi-national patents. At present, it has distributors in 7 countries, and the products have been sold to 70 countries around the world. Global crowdfunding has exceeded 30 million Taiwan dollars, and revenue has doubled every year. In addition, it has also won many international design awards, such as the Muse Design 2020 Gold Award in the United States and the 2020 DFA Merit Award Asian Design Award. A new brand [novium] was launched in 2021 and has broken many international crowdfunding records. Xiaoshanpo officially changed its name to [Zhushan Co., Ltd.] in September of the same year (2021), hoping to push Xiaoshanpo to a higher level of development. It Is an astonishment in Taiwan's cultural and creative design. Participated in the 2021 "On-line Trade Mission of New Normal Life Business Opportunities in Design Products to Japan, and attracted 16 Japanese companies to register and negotiate. As a result, Novium successfully became the supplier of Japan's most famous TSUTAYA Bookstore this August.  TSUTAYA  was founded in 1983 and has established more than 1,400 branches in Japan. The head office "Daikanyama Tsutaya Bookstore" is known as one of the 20 most beautiful bookstores globally. " TSUTAYA Bookstore" Representing new lifestyle energy in Japan, it is the most popular large-scale music, books, stationery, and gift compound bookstore in Japan among young people. According to statistics, about half of the young people of the 20th generation in Japan patronize and consume at the " TSUTAYA Bookstore," a virtual channel for Taiwan's cultural and creative design products. NOVIUM Through the promotion of this sales group, with the design and differentiation of its products, it has opened up the Japanese market and achieved fruitful results. -

OO Character IP Licensing CompanyOO company, established in 2019, is a Taiwanese creative design team with professional, integrated experiences of visual design. They specialize in bringing stories into design via innovative, creative design and interpretation of origins. The company will continue to expand its reach in new areas such as animation, trendy brands, image licensing and so on. Recommended by TAITRA, OO company exhibited in the 2021 Content Tokyo OMO. During the online exhibition, an animation company based in Japan was very interested in OO company 's character IP-KIN MA TON. After the exhibiton, the Japan company signed a licensing contract with OO company. -

Guangzhou Book Center○○ was established in 1976. ○○ is the dream work of creativity, obsession, and passion. Upon its "human-focus" credo, ○○ treats each of its members as family,  building a natural and relaxing work environment. Upholding aims to "deliver sensation", ○○ injects enthusiasm into product development to build countless classic designs that touch people. Upholding a belief in products of emotions, designs of creativity, and materials of nature, ○○ develops products that are closer to consumers to inspire the purest sensation in the heart with fantastic designs. They created many brands including Jean Card, Wonderful Life, Jeantopia, [xiu] Crafts, Funtape, etc. ○○ also provides production of top-standard collaborative development products, professional gift counseling services, and development of unique and creative design delivered by its professional team. Guangzhou Book Center, which opened in 1994, is one of the first large-scale bookshops in China. As an old brand with a history of 26 years, Guangzhou Reserve Center has a deep cultural heritage, tradition and innovation. The recently renovated Guangzhou Book Center is a nine-story store including a music department in the basement and the New Page on the fourth floor that provides a useful but expensive selection of imported English books including classics and bestsellers. The whole building becomes very busy on weekends. With the assistance of TAITRA, ○○ and Guangzhou Book Center are closely discussing diversified cooperation. Guangzhou Book Center is considering introducing products, and they're also discussing developing customized post-it notes and greeting cards as gifts for events, or entering the channel in the form of pop-up shops and short-term exhibitions to create business opportunities for collaboration. -