Print Business News

South Africa is the largest exporter of the printing products / services to the rest of Sub-Saharan Africa
By contrast, South African suppliers completely dominate the Southern African region, with almost total supply into other Southern African Customs Union (SACU) countries and very strong market shares in those non-SACU countries that are contiguous to South Africa (Zimbabwe and Mozambique) or are heavily integrated into South Africa’s supply chain and logistics networks (Zambia, southern DR-Congo, Malawi and others) South Africa's printing sector plays a valuable role in the local economy, providing approximately 54,000 formal jobs and generating annual revenue of around R51bn towards the GDP. The majority of local printing companies are SMMEs employing fewer than 100 people but the sector is dominated by large companies, such as: Caxton & CTP Publishers and Printers Limited and Novus Holdings Limited, formerly Media24, are market leaders in the printing and finishing of magazines, books, catalogues and other commercial printing while Nampak, Mpact and AstraPak Limited dominate the print packaging market. Small printing companies in South Africa include companies such as: jetline, postnet, print on demand, and etc.  Steve Thobela, CEO of PrintingSA, believes that print informs, educates and entertains. Without packaging, labelling and advertising, it would be impossible to tell different brands and products apart. It is these – and consumers’ responses to them – that gives brands the value that they covert and supports the extensive advertising and marketing sector. Digitalisation may have commoditised print in South Africa, which can lead to price wars, but it has also expanded the capabilities of equipment so that printers can offer their customers a much broader range of products and services. Being able to do so makes them more relevant to customers who want a one-stop shop for more of their marketing and other print-related needs. Print sales are being forced to change as the opportunity to engage customers has shrunk. In the past you may have had 30 seconds to snare someone’s attention but today you have 10 seconds. It’s a general attribution of the trend to get everything quicker, for less, with immediate delivery and with more options. It has given rise to a host of innovations that more printers are offering their customers today, such as Web-to- print and just-in- time print, smaller orders and runs, exposed supply chains, and printers that gather customer data so it’s easier for them to conduct business with you, and solutions to maximise device busy times. Another emerging trend is that innovative software solutions have given printers the opportunity to harness the power of the Internet of Things (IoT). Print shops benefit from optimised equipment and more by providing anonymous usage data to the vendor. Printing service market in South Africa According to jetline there is a market within the print industry in South Africa because Advertising campaigns that contain both digital marketing and print marketing receive a 25% higher response rate than campaigns that only use digital marketing in their advertising efforts. Print just has certain qualities that the World Wide Web cannot provide. Below we look at 5 advantages of print marketing. The advantages of printing in South Africa Print is taken more seriously Being interviewed for a popular online magazine is awesome, but it’s definitely a bigger deal for that interview to be showcased in the printed version of the magazine. Print is tangible and offers a sense of “realness” that the web just can’t provide. Online articles get lost online, however, the printed article can be preserved, tangible, and probably framed in the study for all to see. Influencers are influenced by print It has been proven that influencers, the individuals who have the power to influence consumers, are themselves, influenced by print marketing. 61% of influencers are influenced by print magazines, specifically fashion, lifestyle, and business magazines. 53% are influenced by printed newspapers. Beauty and fashion magazines now attract 50% more young readers than in 2001. Print readers concentrate on the content When you are online, you are distracted by a variety of digital information. From social media updates and emails to funny memes and blog posts, the distractions (and open tabs) are seemingly endless. But when it comes to print marketing, readers are focused and stay focused. They don’t have any notifications or sponsored ads to steal their attention. It has been proven that 85% of the time a person is reading a print magazine, they are not multitasking. When it comes to print marketing, your audience consumes your campaigns key message, and most importantly, retains your brand message. Unplugging is all the rage these days Our world is digital and this can be exceptionally draining. Consistently staring at a computer screen and typing on a smart phone can become tiring quickly. This is why many people are choosing to unplug, even if it’s just for an hour a day, and it is print that keeps them company during this time. There is nothing quite like a cup of coffee and a magazine to wind down after a long day. Printing gets you a step ahead of your competitors All your competitors are marketing themselves online. So how do you stand out in such an over-saturated space? You go old school, you get innovative, you go print. Combining digital marketing and traditional marketing is a sure-fire way to excite the consumer. Marketers today are desperately in need of something ahead of the curve and print marketing is it! From personalised direct mail campaigns to brochures and booklets, you are sure to engage your target market – even directing them to your online platforms through this medium!   Sources:
380 firms participate in Vietnam Print Pack Foodtech 2018
The Vietnam International Printing, Packaging and Food Processing Industry Exhibition (Vietnam Print Pack Foodtech 2018) opened today, August 29, at the Saigon Exhibition and Convention Center in HCMC’s District 7, with the participation of 380 enterprises from 11 countries and territories. According to the organizers, the exhibitors are showcasing the most advanced packaging and printing technologies and accessories at 500 booths. With double-digit growth, the local packaging and food-processing sector is considered attractive to global providers of equipment for the sector. The world’s leading brands, such as Rieckermann (Germany), ACE Machinery (South Korea), J&V Wonder Printing and Trung My A (Vietnam), Uchida Yoko Global (Japan) and Sansin (China), are participating in the expo. The Korea Packaging Trade Association introduces the latest printing and packaging technologies for various sectors. Meanwhile, HPM Global and South Korea-based Gasungpak are displaying flexible pouches and vacuum packaging technology, respectively, at the expo. Over the last three years, Vietnam has emerged as an attractive destination for global manufacturers, thanks to advantages in the investment market and human resources. Domestic manufacturers have also improved their productivity and invested in packing to enhance competitiveness. It is noteworthy that the demand for consumer goods, as well as for packaged food, beverages and pharmaceutical products, is increasing significantly, resulting in an increasing need for product packaging. Domestic analysts and foreign investors agree that Vietnam’s packaging sector will continue to report strong growth in the next several years, thanks to domestic consumption and exports. The exhibition, co-organized by Vietnam National Trade Fair & Advertising Company and Yorkers Trade & Marketing Service Co., Ltd, will conclude on September 1. The highlight of this year’s exhibition is a seminar by the Vietnam Printing Association to introduce 2D and 3D printing technologies and their applications in the printing industry in Vietnam.   Source:
The importance of quality printing in business
Printing has become a lot more accessible to the general public in recent years, with printing even possible directly from some modern smart phones. While home printing may be adequate for personal use, it is a different ball game for people using printing services to market their business. Businesses will always be in need of quality printing products, as well as the expertise and advice that they can expect with doing business with a professional print company. It has been suggested that the way tickets or invitations look might very well play a part in whether or not a person buys them. A unique and dramatic looking invitation will get the attention of those who receive them. This is especially important if it is an invitation for a charity fundraiser. Attractive printing products always grab attention, which bodes well for a company, and this is particularly the case with business publications and business cards. Cards printed on quality paper make a good first impression on those who receive them, whereas self-printed cards can often look cheap and unprofessional, and make people wonder about the quality of the products and services they will receive from the company. A quality printed flyer will also help to attract more customers, and a professional printing company can advise on every aspect of the flyers, including design, type face, illustrations, colour of type, type of paper best used, and even the color of the paper. A business will not get the same type of professional advice by looking at various websites for information. Today’s marketplace is filled with a huge number of products, which can make it hard for a business to stand apart from the rest. It can have the greatest product in the world, but that counts for little if no one knows about it. Branding can help to get a company noticed, but care should be taken, especially when it comes to colour choice. Here are a few points to consider before sending off a marketing project to the print company: Colour choice is a way to send a message without ever having to say a word. Different shades can be associated with different emotions and meanings, so it’s important to choose one that is a good fit with what a business is trying to convey to consumers. Red is often associated with high energy and action, and has been found to stimulate the viewer’s appetite. This makes it a good choice for a business such as a restaurant. Many see yellow as a cheery colour, and it conveys a message of warmth, comfort, sunshine and bright summer days. Green is a popular choice, and is often used to let people know a product is environmentally friendly. Blue is often chosen too, but it does tend to be overused. Combining it with another colour can be highly effective. While in the West, purple is often seen as a luxurious and royal shade, some cultures associated it with mourning, so care should be taken when adding it to marketing materials. A printing company’s design team will be able to incorporate these, and many other shades, into the logos and other promotional products it creates. It can also offer helpful advice and a full line of printing services.   Source :
3D printing an economic niche for small businesses and enthusiasts
As in most high-tech areas of the economy, Ukraine remains in the role of catching up and in relation to 3D printing. As before, such equipment is available mainly to large state or commercial holdings because of their high cost. Nevertheless, the situation is gradually changing for the better ... For today, Ukraine's contribution to the world market 3D is extremely modest - this concerns both services related to printing, and sales of specialized equipment. If we talk about specific figures, the picture for 2017 looks like this: - the world market of 3D printing - 16 billion USD - the market of volumetric printing of Ukraine - no more than $ 1 million (ie less than 0.007% of the world)                                 But the progress of domestic business is obvious. In our country not only imported components and printers are sold. In Ukraine, the production of such demanded products as a plastic thread used for filling into 3D equipment is mastered. In addition, the number of business structures that specialize in volumetric printing and related maintenance from 2013 to 2017 has tripled and already exceeds 20. It is also important that Ukrainians are offered not only industrial printers, but also models that are relatively affordable even for home use. The catalog of presents models from 33000 hryvnia. For comparison - "advanced" iPhone reaches a price of 34 thousand UAH. It's easy to see that a 3D printer, although not publicly available, is not just a toy for millionaires or officials. As Ukrainians will recognize its capabilities, our country's contribution to the development of this technology. And it's worth it - according to experts, in 2020 the world market will grow to 18 billion dollars.
Ukrainian poligraphic market goes to high style
The crisis 2014-2017 years promise to become "fateful" for Ukrainian printing. Change not only the volume, but also the structure of the printing market. The printing business of Ukraine is shifting from mass and relatively cheap print (newspapers and other offset press) runs towards low-circulation, but more expensive products, up to "elitism". In the end, the winners are the printers who made a bet on the quality of their work. Although, until recently it seemed that the scales are inclined towards typographical dumping. However, everything in order. The main object of complaints and mutual reproaches of players in the printing industry remains dumping. Several factors coincided with the problem: - the desire of customers to save in the financial crisis - technical progress in the printing equipment industry. "Entrance ticket" in business today is estimated at about 30-45 000 USD. It is clear that we are talking about the lower segment of printing, but at some stage this became the most urgent. The appearance of newcomers could not but affect the market, in which even traditional participants became cramped after 2013. Nevertheless, the situation develops in favor of high-quality products. So everything is more popular than small print runs from 200 to 1000 copies, but made in an exclusive format and using expensive "designer" materials. Business companies prefer to order not just corporate booklets and brochures, but representative information products for a specific event or presentation. On the example of advertisers from "Format-Kharkiv": - it is clear which seal (in addition to large format) today is most relevant: - ultraviolet printing for applying today's pictures, logos and other images on glass, floor, furniture and other non-standard surfaces, including modular paintings - Digital offset, which provides much higher quality of comparative standard printing of letters, business cards or flyers. Also relevant in the manufacture of photobooks. It turned out that the total reduction in circulation and even the complete closure of newspaper and magazine publications. Even the political elections of the head of Ukraine and the deputies of the Verkhovna Rada were too slow and did not create an agiotage demand for the multi-circulation leaflets and booklets. While domestic entrepreneurship is increasingly aware that "the image is everything".