Finding new business opportunities through TAITRA's digital servicesAlthough international exhibitions cannot be carried out as scheduled under the pandemic of COVID-19, TAITRA still actively handles a series of online promotion activities to assist franchise brands finding potential partners and business opportunities through digital services.
Presotea joined various online programs held by TAITRA, for example. First, TAITRA helped Presotea set up a brand page on “Food & Beverage Franchise Brands Showcase” on Taiwantrade (taiwantrade.com). With complete brand catalogs, pictures and videos, foreign buyers could easily obtain brand information of Presotea and contact the brand immediately if they are interested.
Presotea also made a brand presentation in “Taiwan Franchise Brands Live Stream Seminar” on July 24th, 2020. Through live streaming, the seminar is broadcasted worldwide and accumulated an audience of more than 600 viewers until now.
The presentation attracted many buyers and individuals requested to franchise Presotea. TAITRA arranged Presotea online meetings with these potential business partners from 9 countries including Europe, Middle East and New Southbound countries on "2020 International Franchise Business Day" in August. Some of them are restaurant owners and experienced tea drink stores, who are very interested in franchising Presotea to promote Taiwanese tea drinks in their countries.
With various digital services, TAITRA will continuously assist franchise brands to promote internationally and expand their market worldwide during the pandemic.
Winking EntertainmentWinking Entertainment is currently the largest art and animation outsourcing company in Taiwan. With over 15 years of experience in outsourcing and game development, they are home to the region's most talented artists and designers. Their dedication and professionalism are a guarantee of top quality for our partners' projects.
Winking Entertainment began its journey in the game development – their first studio, WindThunder, has over 20 years of history in the game industry. In addition to creating their own RPG and VR game IPs, they collaborate with partners, as an outsourcer, or as a co-developer, in search of new synergies.
Winking Entertainment also is a leader in the global gaming market. Winking develop products for many platforms such as Sony PlayStation 4 or Nintendo Switch, and publish games worldwide. With offices in Europe, Japan and the United States. And they are always on the lookout for talented developers and partners to dream with!
With 15 years of constant evolution and innovation, Winking Entertainment has now assembled the best of technical and artistic talents, including UE4 specialists, to offer the perfect & versatile production service.
On July. 3, 2020, TAITRA hold The International Gaming Forum with Finding opportunities in the Touchless Economy and Its Post-Pandemic Future, at Taipei International Convention Center. Specially thanks Johnny Jan, the CEO of Winking Corporation, share with us the impact of 5G on Next Generation of Online Gaming. The International Gaming Forum is an exciting annual gathering where the best ideas of digital home economy, and mobile applications of products and services for global development are shared.
National Cheng Kung University HospitalTaiwan has excellent public health and medical resources, and has accumulated rich experience in epidemic prevention. In addition to the advanced deployment of these resources by the government, Taiwan has attracted attention from various countries because of its strong epidemic prevention performance. Many foreign doctors have been taking counsel from Taiwan.
TAITRA received inquiries from India, seeking to learn from the epidemic prevention experience of Taiwan ’s hospitals, in order to assist Indian medical staff in improving their own prevention measures and reducing local infections. TAITRA contacted National Cheng Kung University Hospital, which has been operating in the Indian market for many years, to arrange a sharing of Taiwan's experience in epidemic prevention.
National Cheng Kung University Hospital arranged a webinar on 2nd April, with Dr. Po-Lin Chen, an associate professor of the Department of Infectious Diseases and the head of the COVID-19 Quarantine Station, who delivered a keynote speech on COVID-19 and responded to questions raised by the Indian medical staff on the spot.
In this anti-epidemic course, a total of nearly 9,000 Indian medical staff were online at the same time and participated in the webinar.
Plustek will set up a branch office in JapanRespected as one of the world-class imaging and surveillance solutions providers, Plustek Inc. is dedicated to manufacturing high-quality, professional scanners as well as security devices for businesses, professionals and consumers from all around the world. Plustek was founded in 1986 and is headquartered in Nangang Software Park. It has established overseas offices in Los Angeles, Hamburg and Beijin. Their production bases and R&D centers are located in Taipei, Shenzhen, Hsinchu and Kaohsiung.
In addition to the existing Asia Pacific locations, Plustek is also preparing to set up an overseas office in Japan and recruit Japanese employees. TAITRA therefore invited Plustek's representative to Fukuoka, Osaka and Tokyo to participate in local recruitment activities, which were jointly organized by the Ministry of Economic Affairs and TAITRA. Plustek’s delegate took advantage of the opportunity to inspect the local commercial market environment and office locations, and consult with TAITRA's directors of Fukuoka, Osaka and Tokyo office about the establishment of the office. Through these activities, Plustek also communicated with many well-known companies that have been developing in Japan for a long time and gained experience in local business development and recruitment.
Plustek's delegate said the results of this trip exceeded expectations and they benefited a lot. TAITRA's assistance contributed to their company's future establishment and recruitment in Japan. After participating in all activities in Japan, Plustek is interested in setting up a new branch office in Fukuoka. Subsequent feedback from Plustek's delegate informed that after the COVID-19 epidemic is eased, they will send its staff to Fukuoka to start the establishment of a branch office.
Chatime as the Best Partner to Thuriya Win via TAITRAMyanmar company, Thuriya Win Co., Ltd. (Thuriya Win hereafter), which specializes in the tea business, was invited to join TAITRA’s “ASEAN Business Day” in August, 2019. The one-on-one meetings held by TAITRA introduced Thuriya Win to meet with Taiwanese franchise brands. TAITRA also arranged customized on-site visits to several brands such as Chatime for Thuriya Win. Soon after their trip to Taiwan, TAITRA branch in Yangon, Myanmar (Taiwan Trade Center, Yangon), arranged conference calls for Thuriya Win to cooperate with Chatime. At the end of 2019, Thuriya Win successfully signed an agent agreement with Chatime based on the growing brand awareness and consumer preference for partnering with Taiwanese brands in the targeted-market of Yangon. Taiwan Trade Center, Yangon, also helped to promote the opening ceremony of Chatime Cafe in Times City Yangon on February 1, 2020.
Myanmar’s open-door policy welcomed Chatime to open stores, which are one of the fastest growing ice tea franchises in the world. Chatime cooperating with Thuriya Win, has planned to open four outlets in Yangon. The population of Myanmar has ranked 5th among ASEAN countries with nearly 55 million people in 2019. In addition to international brands such as Coca-Cola, Pepsi, KFC, Hilton Hotel and so on, the vast consumer market has encouraged Chatime to keep opening new outlets. As Chatime has been promoted across North and South America, Africa, the Middle East, Europe and the Asia Pacific step by step, Chatime will keep offering fabulous and flavorful beverage creations of the best quality that meet international standards.
Sanlih E-Television Co.,LtdSanlih E-Television Inc., established in 1983, has always embodied the spirit of originality. The core value at SET is 100% self-produced content broadcasted on its 6 channels (SET Taiwan, SET Metro, SET News, SET Finance, SET International and MTV).SET’s programs are very well-received in terms of rating, and they are recognized by the Golden Bell Awards year after year!
Sanlih E-Television Co.,Ltd have participated in the「Taiwan Cultural And Creative Industry Matchmaking Event 2019」. With the matchmaking opportunity, Sanlih E made cooperation and issued the broadcasting licensing contract with iflix SDN BHD, which are the TV series “You're My Destiny”, “Queen of No Marriage” and also others projects.
According to The 2019 edition of PwC’s” Global Entertainment and Media Outlook Report", the global OTT video and audio revenue reached US $ 38.2 billion in 2018 and is expected to double by 2023. As a free and subscription video on demand (VOD) service focused on emerging markets, iflix is currently available in 22 countries across Asia, the Middle East and North Africa, including Malaysia, Indonesia, the Philippines, Thailand, Brunei, Sri Lanka, Pakistan, Myanmar, Vietnam, the Maldives, Kuwait, Bahrain, Saudi Arabia, Jordan, Iraq, Lebanon, Egypt, Sudan, Cambodia, Nepal, Bangladesh and Morocco. iflix has more than 25 million subscribers on its service. It’s the first and good beginning that iflix through TAITRA to obtain the business opportunities with Taiwan’s supplies in Digital Contents industries, and for sure will have more corporation in the future.
Jiale Color Life Business Co., LtdIt is the era of rapid advancement of electronic technology. The overuse of 3C products by people all over the world has seriously affected many people's vision and physical health. Color Life's business philosophy insists on promoting the mechanism to protect eyes for all people. We are committed to the development of the pure natural fruit oil plant product for eye-protection - "Mu Bei Guo", which is well-known as " GAC" -the "fruit from heaven" and the "Guardian God for the soul of eyes.". In addition to being acknowledged by many physicians, professionals, and lively media interviews, we have established the“Customer Satisfaction No.1, Eye Care Brand" in Taiwan for many years. It becomes the most powerful eye protection product against 3C for modern people and will bring all-round health care for the whole family as well.
2019 Taiwan Healthcare Industry Delegation to Malaysia and Thailand was the first TAITRA activity Jiale Color Life business participated in, and it was also the first time they promote their product- GAC OILVision in the new south bound market.
Via the trade meeting in Kuala Lumpur and Bangkok, they found that there was a large demand for natural vision dietary supplement in the Southeast Asian countries. Thus, Jiale Color Life decided to start expanding its business in Southeast Asian market.
Jiale was impressed by the high accuracy of the buyers TAITRA invited at the trade meeting. Under the after-event follow up, the company said they are keeping in close touch with a Malaysian distributor who would like to sell their product. Jiale was satisfied with the outcome of its first trade mission with TAITRA, and they will aggressively join TAITRA’s trade activities in the future.
Through Contact Taiwan, Genmore has successfully hired Vietnamese talentGenmore Zipper Company Limited is a professional zipper manufacturer in Taiwan. Since 1988, it has integrated development, production, and sales, and now, after more than 30 years of unremitting efforts, it is considered one of the manufacturers with the most complete products in the trade. Its zippers are used in high-end clothing, suitcases, tents, and other supplies, and the company offers various zippers with waterproof, explosion-proof, and other useful functions.
Based on its advanced zipper knowledge and technology, Genmore manufactures innovative products and markets them worldwide, creating reliable brand positioning. With dozens of patents at home and abroad, Genmore has been authorized to produce high- and medium-end clothing brands in the United States, with its sales territory covering the whole world, including Europe, America, Southeast Asia, Japan, South Korea, and mainland China.
In the past, Genmore has also successfully matched talents from Russia and Vietnam through Contact TAIWAN events. The group affirmed the specific effectiveness of the "One on One Employment Meeting" sponsored by the Ministry of Economic Affairs and showed that enterprises are more re-assured about participating in government activities. Such events also save time and energy for companies seeking talents, especially small- and medium-sized enterprises.
In 2019, Genmore participated in the “One on One Employment Meeting” in the Taipei session. Twelve talents were interviewed at the session, and Genmore was very satisfied with two of the resumes. After a follow-up interview by the company, Genmore ultimately hired a Vietnamese national graduate, Tran Thi Tuoi. Currently, Tran Thi Tuoi has been sent to work at the Vietnam branch, where she is responsible for the business marketing of the Vietnamese market.
Tran Thi Tuoi said that she believes that, in addition to the English language, Chinese is becoming increasingly important. Therefore, when she came to Taiwan to get her master’s degree in business, in addition to obtaining fluent language skills, she also participated in many community activities in order to expand her vision. Before graduating, she attended various talent recruitment events to look for work. For the first time, she involved herself in a one-to-one matchmaking employment session held by Contact TAIWAN and even used the Contact TAIWAN APP to apply for a job. Right after graduation, she found a job and was assigned to her post at home.
Tran Thi Tuoi said that the Contact TAIWAN APP interface is very user-friendly, and users can use mobile phone to register the company in which they are interested for interviews, check the job requirements released by the interview company, and see their interview time list. Checking in to matchmaking employment sessions is very convenient, as the user just needs to report to the spot and open the QR CODE of the mobile phone for entry into the site. Each year, Contact TAIWAN works with the graduation season of Taiwan to hold related matchmaking employment sessions, which is the best platform for overseas Chinese and foreign students to find jobs. She also suggested overseas Chinese and foreign students pay more attention to the event information of Contact TAIWAN, prepare for entry into the workplace, and find suitable jobs through Contact TAIWAN.
TAITRA Helps Chatime Reach the 300-Store Market in IndonesiaLa Kaffa International Co., Ltd.’s brand Chatime, under the assistance from Taiwan Trade Center, Jakarta, began to work with ACE Hardware, the largest hardware distributor in Indonesia since 2010. With the services offered by TAITRA, Chatime has successfully established a global footprint, over six continents and in 44 countries and territories. The vision is to see Chatime the empire of shaker drinks where the sun never sets.
Indonesia is where Chatime has the largest number of shops. On November 5, 2019, the company organized celebration activities in Cilandak Town Square, Jakarta, for reaching the 300-store market. Henry Wang, Chairman of La Kaffa International Co., Ltd. invited John C. Chen (Taiwan’s ambassador based in Taipei Economic & Trade Office, Jakarta, Indonesia) and Danny J.S. Liao (Director of Taiwan Trade Center, Jakarta) to join the event. Chatime’s bubble tea was recently served at the reception on Taiwan’s Double 10th National Day Celebration. The success of Chatime in Indonesia has created a bubble tea craze in the whole ASEAN market.
Chatime has been a great supporter of Taiwan government’s New Southbound Policy. The company continues to expand overseas with an island-hopping strategy.
TAITRA has been implementing the New Southbound Policy by assisting chain store brands in Taiwan in the relevant markets. TAITRA’s business development platform collates market intelligence and integrates external resources (assistance of overseas representative office) by working with trade associations. It is hoped that these joint efforts can assist franchise operators to enter the overseas markets and develop global brand names.
Dreamland Image Co., Ltd.Founded by Su Limei, Dreamland Image has accumulated works in different media, including film, documentary, TV series and more. Dreamland continues to cultivate a new generation of creative industries, cooperating across industries.
Dreamland participated in the 「Taiwan Cultural And Creative Industry Matchmaking Event 2019」on 19 April. Dreamland partnered with iflix SDN BHD to issue a broadcasting license contract for the TV series "My Little Boys" (the 2019 Golden Bell Award winner), the film "The Substitute", and others projects.
iflix is the free, subscription-based video on demand (VOD) service focuses on emerging markets. It is currently available in 22 countries across Asia, the Middle East and North Africa, including Malaysia, Indonesia, the Philippines, Thailand, Brunei Darussalam, Sri Lanka, Pakistan, Myanmar, Vietnam, Maldives, Cambodia, Nepal, Bangladesh and Morocco. As of March 2019, iflix has over 25 million subscribers. It's the first time and a good beginning that iflix, through TAITRA, has been able to gain business opportunities with Taiwan's suppliers in the digital content industries, and undoubtedly, will pave the way for more cooperation in the future.