Taishin BankFounded on February 18, 2002, the vision of Taishin Bank has been to gain the identification and recognition of customers. Taishin covers such subsidiaries as banks, securities, assets management, and capital ventures. It has four overseas branches and two offices.
According to the assistant manager of the Recruitment Section of the Human Resources Division, Taishin Bank has actively engaged in such domestic and overseas talent recruiting activities as campus career seminars, one-on-one employment meetings, and overseas talent recruiting seminars together with Contact Taiwan. We have networked with many remarkable overseas Chinese students, which is very helpful for Taishin’s overseas talent recruitment. Contact Taiwan is an important channel for Taishin to contact outstanding overseas talents.
Taishin Bank participated in Taichung’s one-on-one employment meeting in 2017. We interviewed many talents and, after screening, successfully recruited the overseas Chinese student Tseng, Chao-Jung from Malaysia, who had just graduated from the Department of Finance, Tunghai University. Tseng was looking for a financial, textile, or shoe industry with an open position to work overseas. Through the arrangement of Taiwan’s External Trade Development Council and an online interview with Taishin Bank, he finally joined Taishin Bank.
Tseng, Chao-Jung said that Taishin provides him short-term employee training at Hong Kong branch, as well as that he may have the chance to be assigned to a Singapore branch in the future. Currently, his job is to perform financial and industrial analysis and provide such reports as references for customers. His product sales and customer communication were not great in the beginning, but they got better thanks to the direction and patience of his superiors. Later on, he had the opportunity to attend the New Zealand Conference and meet and exchange with colleagues at the Indonesia branch regarding the trade negotiation issue. When working with officers or staff in Singapore, he found a cultural connection and highly friendly communication because he spoke Singlish. This was an important consideration for Assistant Manager Huang, Yu-Hern to hire employee Tseng.
As Taishin Bank seeks overseas Chinese students and talents, strategic planning is adopted. The Company expects to employ talents who are helpful with market exploration or establishing offices. For example, employee Tseng is advantageous for southern bound market exploration, cultural identification, and affection. Taishin Bank will establish consecutive branches in Vietnam in 2019. In the future, Taishin will recruit international talents according to the overall market orientation by participating in Contact Taiwan activities. Tseng, Chao-Jung became familiar with the Contact Taiwan platform when he attended the Asian Financial Cup organized by the Financial Supervisory Commission (FSC). FSC encourages financial holding companies to compete in the Asian Cup in cooperation with the then-new southern bound policy. All major banks manage overseas Chinese talent cultivation conferences aimed at overseas Chinese students, and employee Tseng registered as a talent member. Thanks to his wonderful experience, he suggests that overseas talents should frequently use the Contact Taiwan platform because while other talent matchmaking platforms are aimed mainly at Taiwanese candidates, Contact Taiwan focuses on the recruitment of all overseas talents (including foreign students and overseas Chinese students). All Taiwanese enterprises that seek talents through this platform will assist with the work permit application, which is an important bonus.
Lion Travel Service Co., Ltd. The Immigration Business Department of Lion Travel is mainly responsible for providing services for foreigners coming to Taiwan for travel, including sightseeing tours for short stays and related experience activities. In the past, the department would basically hire Taiwanese, but it has been recruiting foreign talents since 2018 as a measure that works in conjunction with the new southbound policy of the government and plans to gradually open up the Southeast Asia national market for travel to Taiwan. Due to the particularity of languages of Southeast Asian countries, such as Indonesian, Vietnamese, Thai, etc., as well as the fact that the penetration rate of English is not as prevalent as that of Europe and the United States, Lion Travel needs talents that are closer and more familiar with these foreign markets in order to open up these southbound markets with great potential. Therefore, hiring foreign talents proficient in local languages has become an emerging demand. At present, Lion Travel is pursuing talents of foreign nationals from Indonesia, Thailand, Malaysia, India, and other countries.
Indonesian overseas Chinese Yeh, who joined Lion Group earlier this year, said that she was previously enrolled for schooling at the Department of International Trade of Ming Chuan University, which is why she would like to increase her Chinese language ability and accumulate work experience in Taiwan. As such, she took the initiative to sign up for one-on-one employment-match meeting held by Contact Taiwan in Taipei. At the meeting, employee Yeh talked to many different companies on the same day and actually did not expect to devote herself to the tourism industry. On the day of the interview, supervisors of Lion Travel were very friendly and detailed about the company, so that employee Yeh felt that tourism was a very interesting business. Furthermore, the scale of Lion Travel is enormous, with its market share leading others in the trade, which piqued her interest in joining Lion Travel and giving it a try. Later, employee Yeh was lucky enough to receive the opportunity for a second interview, and she strongly felt that the task of tourism was not simple. From business solicitation, planning, and grouping to follow-up customer relationship maintenance, all of the tasks would require a lot of learning, and although it is hard work, it is also very rewarding. Employee Yeh noted that although her Chinese ability requires much sharpening, she can feel the support of her supervisors and colleagues, who help to guide her to learn about professional skills, such as replying to customers, arranging travel routes, and establishing follow-up skills for customer retention. Time and again, employee Yeh expressed her gratitude to the company for providing an opportunity to continuously learn, grow, and improve. In addition to the one-on-one matchmaking meeting, employee Yeh also participated in the overseas Chinese and foreign student campus seminars held by Contact TAIWAN at Jihe Campus of Ming Chuan University. Overall, she has a positive impression of the lectures as being most helpful to career development. Therefore, she has always given much attention to related talent recruitment events held by Contact Taiwan and also recommended it to her foreign friends.
China Medical University HospitalIn 2018, TAITRA received an urgent request from an anxious mom. The 11-year-old girl, Let from Myanmar had Goldenhar syndrome and wish to come to Taiwan for medical treatment. TAITRA referred the patient to China Medical University Hospital. Through the hospital’s efforts, NTD. 3 million sponsored by Pou Chen Group, undergone 7 months of surgical treatment, Let has improved her previous blurry vision and rebuilt her beautiful right ear, completing the treatment for the first stage. Let received blessings from everyone with joy before returning to her country and she said “thank you, Taiwan” and “thank you all” heartedly in Mandarin Chinese.
Multiple efforts exerted in the Hospital’s international charity medical program to treat Myanmar little girl with new birth.
Let has received multiple helps for the overseas medical treatment. She was initially helped by Christian International Holistic Care Missionary Association that sought for medical treatment in Taiwan, which underwent the joint cooperation between TAITRA and CMUH International Medical Service Center, with the sponsorship by Pou Chen Group for medical fundraising before accomplishing this mission. The different departments attended the press conference with enthusiasm, giving Let most blessings and encouragement to jointly witness the medical miracle of love.
CMUH Deputy Superintendent Li-Hui Yang thanked the medical team and all communities for the good deeds, with sentiment. As mother, Yang could feel the pain that the mother of Let went through in the company of medical treatment. Let was brave to survive through the surgery, rehabilitation and various torments. Yang gave thumbed up for the power of mother's love between Let and her mother. Pou Chen Group Chairman Lu-Ming Zhan expressed his pleasure to see Let becoming happier each day and that she could recover her happy life, which makes everything worthwhile. Over the years, Pou Chen Group pursed for “profits with quality” and the so-called quality does not only refer to products manufactured but also includes the quality requirement in the administration and management of the group as well as the quality requirement in corporate culture. Such concept is fully reflected in the international charity medical program that helped Let. TAITRA Secretary General Ming-Shui Ye stated that the power of love can cross the border and break language barrier. Pou Chen Group delivered love to Myanmar and exhibited the concept of great love, making Pou Chen the paradigm in Taiwanese companies overseas. TAITRA is the best partner for enterprises in market expansion to the international markets, which organization also markets Taiwan's medical warm power and medical industries worldwide.
Chang Gung Medical Foundation Source & quote from Taiwan News(https://www.taiwannews.com.tw/en/news/3680711)
Chang Gung Medical Foundation (長庚醫療財團法人) signed a memorandum of understanding (MOU) with the University of Malaya Medical Centre in Kuala Lumpur on April 15th, 2019. Under the witness of President and CEO of TAITRA, Mr. Walter M. S. Yeh.
A mission led by the chairperson of the foundation, Diana Wang (王瑞慧), and chairperson of the foundation’s executive committee, Wen-Jin Cherng (程文俊), met with the university’s representative, Yong Zulina Zubairi, and the Secretary General of the Malaysian Ministry of Health, Chen Chaw Min, to further medical cooperation between two countries.
Chang Gung Medical Foundation donated a bionic eye system and 15 hemodialysis machines to the hospital, promising to establish training programs and industrial collaboration between the two institutions.
The University of Malaya Medical Centre will be the seventh to sign a MOU with the Chang Gung Medical Foundation in Malaysia. Other hospitals include Mahkota Medical Centre, Tung Shin Hospital, Klinik Dr. Wong Kai Siong, the Federation of Chinese Physicians & Acupuncturists Association of Malaysia, Putra Bukit Rahman Putra Medical Center, and Lam Wah Ee Hospital.
Chang Gung will also sign MOUs with Parkway Pantai Ltd. and Sunway Medical Centre, reports Liberty Times.
Eguchi ToysEguchi Toys consists of a group of interior designers who like to work with children, coffee shop operators, and children's photographers. They develop various original Montessori related teaching materials, toys and children's living household goods. They emphasized that toys are not just fun, they should be more inspiring.
In May 2018, Eguchi Toys participated in “Taiwan In design” trade mission group in Australia and “Taiwan in Design” cultural and creative pavilion in Malaysia in October. Their original wooden design, such as birds hanging decoration and designed puzzles were so popular during the show. You can now find Eguchi Toys on the website of the Malaysian book publisher “Masfe” and the OKDOSOO store.
Taiwan Design Eguchi toys at Singapore Red Dot Design Museum
Design is the soul of the cultural and creative industry. TAITRA as always insists on promoting Taiwan’s cultural creativity to the international community. After the Malaysia Taiwan Expo at the end of 2018, Eguchi toys successfully entered the Singapore Red Dot Design Museum Store for sales. This is a milestone in Taiwan’s design and a successful starting point for overseas expansion. TAITRA believes that in the near future, Taiwan-designed products will spring up like mushrooms.
OO company in VietnamOO company has operated since 1992 under the following profile:
Brand: San-Chun / Da-Jing Baked Tea & Coffee
Store: Taiwan - 24 Chain Stores
Dongguan, Guangdong, China - 8 Chain Stores
Kunshan, Jiangsu, China - 1 Chain Store
OO company’s brand is called Baked Tea (Tra Rang Dajing in Vietnamese). It was launched in 2003, offering tea, souvenirs and specialties. Its baked tea and herbal jelly milk tea quickly attained fame for their natural ingredients and smooth tastes. Other than their staple Homemade Egg Roll, their specialties such as nougat, cheese cake, pineapple cake, mung bean and meat pastry enjoy great popularity among both young and old.
Baked Tea was promoted at the 10th Vietnam International Retailtech & Franchise Show held by TAITRA in Ho Chi Minh City from November 1-3, 2018. In 2019, another Tra Rang Dajing is set to open in Tỉnh Bình Dương, offering unique products that are in great vogue among young generations. The professional team of OO company has also joined the 2017 and 2018 Franchising & Business Opportunities Expo Sydney, and 2018 Guangzhou International Restaurant Franchise Exhibition held by TAITRA, and their services include:
•100% Technical Transfer
•Research & Development for New Tastes
With twenty years of experience in non-traditional operations, OO company has established a solid reputation, and now leads new trends. The brand Da-Jing Baked Tea insists on providing masstige products which engage customers and keep them coming for more. OO company started as a little booth and rapidly expanded by following the principle of “Quality, Service, Health, and Innovation.” They plan to enter markets of Malaysia and Australia in the near future.
BYC’s products on e-commerce platform in Singapore successfully
By Young Co., (abbr. BYC) was set up in Taipei city in 2015. BYC has transformed plain color cleaning wipes for 3C products into printed pattern wipes, moreover, characteristic of Taiwanese lifestyles, such as traditional foods in night markets. BYC has made printed pattern wipes a high value-added souvenir. Major customers are foreign tourists. All the raw materials, designing, manufacturing, and selling are all based in Taiwan. Besides the series of Taiwanese lifestyle patterns designing by BYC. It is authorized by many Taiwanese illustrators to print their artworks on microfiber wipes. Furthermore, BYC provides the personalized design of printed pattern wipes.
These years, BYC participated in many of TAITRA ‘s events in Southeastern Asia. With the matchmaking opportunity, BYC made further cooperation with Singaporean company Shevron Pte Ltd., which has been established for more than 30 years, specializing in providing one-stop, unique and customized gift solutions for the customers. Currently, BYC’s products have been successfully on its e-commerce platform.
Chunciou HotpotChien Yen Catering Chain Group is moving in to Malaysia, and "Chunciou Hotpot" becomes the first choice for parties.
The restaurant brand of "Chunciou hotpot," owned by Chien Yen Catering Chain Group, opened its branch at Kuala Lumpur, Malaysia, on January 11, 2017.
Taiwan Trade Center (Kuala Lumpur) assisted in the ribbon-cutting campaign, and promotion and marketing activities at its launch. Chien Yen Catering Chain Group also participated in the "2017 Malaysia International Franchise Exhibition (MIRF) -- Taiwan Franchise Brand Pavilion" to increase the local popularity of its Malaysian branch and develop more franchise opportunities.
In 2018, the Service Industry Section of the Taiwan External Trade Development Council (TAITRA), and the Taiwan Trade Center's Taipei head office, conducted a Malaysian franchise market survey. In this survey, one special visit was to call upon "Delicious Recipe." Aroma Sdn Bhd, agent of Chien Yen Catering Chain Group, for more about its operation.
The CEO Of Delicious Recipe Aroma Sdn Bhd said that after 3-4 months of discussion, Delicious Recipe Aroma decided to negotiate with Chien Yen Catering Chain Group to obtain agency rights for the Chinese market in Malaysia. The flagship location of the "Chunciou hotpot" was originally abandoned for a long time. The landlord didn't want to rent it to restaurant operators. After several negotiations with the landlord, Delicious Recipe Aroma finally got long rent for nine years, which could've situational designs for "Chunciou hotpot," and decreased the high renovation cost. The flagship building of the "Chunciou hotpot" has become an important landmark in Kuala Lumpur, and is the first choice for families or friends to gather, with a total capacity of 170 people.
Furthermore, the "Chunciou hotpot" brand, Delicious Recipe Aroma launched the second brand restaurant "Sunny QuEEn," created by Chien Yen Catering Chain Group. The flagship restaurant of "Sunny QuEEn" was opened at Sunway Pyramid, in an elite location in Malaysia in December of 2017. Furthermore, the first franchise restaurant of "Chunciou hotpot," also opened in Johor in June of 2018.
Presotea opened first branch in VietnamAs the world's 399th store of Presotea, Presotea Vietnam inherits the 00 tea drink as the owner of the five generations of tea farmers. 99% of the original materials and materials are fresh, and customers are expected to savor this natural taste. Yueshang came to Taiwan to visit the Spring Festival of 2017 Taipei International Franchise Exhibition. After negotiating with Taiwan's famous tea brand: 00 tea, he decided to be the exclusive agent in Vietnam. The Ho Chi Minh office assisted Yueshang in registering the 00 tea trademark. Taiwanese contractors signed, assisted in the opening event and the media publicity.
The founder, Chen Meiyan, assisted Mr., a fifth-generation descendant from a well-known Taiwanese old tea factory. He inherited the top tea-making technology that surpassed the number of Jiazi, using fresh tea and professional quenching technology, and is committed to research and development. Rushing drinks, insisting that each cup of tea is made by means of high-pressure quenching of tea soup. "English Presotea for 00 tea is taken from Espresso," insists on the method of high-pressure extraction of espresso coffee, the cup is passed through the constant temperature timing Expresso tea machine, and the tea bag with qualitative and quantitative content is used. Fresh tea soup; not only avoids the long-term placement of the tea barrel, it may cause health problems, as well as the taste of tea that has been soaked for a long time, and the tea is also extracted, the tea is full of fragrance, the tea bottom is distinctive, and the store scene is bright and clean. The modern "Espresso Tea Maker" is lined up with a metallic sheen under the light.
Through the Ho Chi Minh Office of the Association, the Vietnamese company registered the 00 tea trademark, signed with the Taiwanese company, assisted the opening event and the media publicity. The Vietnamese agent officially opened the first county in Ho Chi Minh, Vietnam on November 11 this year. The opening of the store provides consumer delivery and group purchase services, including:
Twenty-two juices and teas are available.
Order four cups of tea with a total price of more than 200,000 VND.
The delivery distance is not included in the delivery fee within three kilometers.
Photo: Opening on November 11th this year, it is located in the Presotea street shop in the first county of Ho Chi Minh, Vietnam.