TAITRA Helps Chatime Reach the 300-Store Market in IndonesiaLa Kaffa International Co., Ltd.’s brand Chatime, under the assistance from Taiwan Trade Center, Jakarta, began to work with ACE Hardware, the largest hardware distributor in Indonesia since 2010. With the services offered by TAITRA, Chatime has successfully established a global footprint, over six continents and in 44 countries and territories. The vision is to see Chatime the empire of shaker drinks where the sun never sets.
Indonesia is where Chatime has the largest number of shops. On November 5, 2019, the company organized celebration activities in Cilandak Town Square, Jakarta, for reaching the 300-store market. Henry Wang, Chairman of La Kaffa International Co., Ltd. invited John C. Chen (Taiwan’s ambassador based in Taipei Economic & Trade Office, Jakarta, Indonesia) and Danny J.S. Liao (Director of Taiwan Trade Center, Jakarta) to join the event. Chatime’s bubble tea was recently served at the reception on Taiwan’s Double 10th National Day Celebration. The success of Chatime in Indonesia has created a bubble tea craze in the whole ASEAN market.
Chatime has been a great supporter of Taiwan government’s New Southbound Policy. The company continues to expand overseas with an island-hopping strategy.
TAITRA has been implementing the New Southbound Policy by assisting chain store brands in Taiwan in the relevant markets. TAITRA’s business development platform collates market intelligence and integrates external resources (assistance of overseas representative office) by working with trade associations. It is hoped that these joint efforts can assist franchise operators to enter the overseas markets and develop global brand names.
Dreamland Image Co., Ltd.Founded by Su Limei, Dreamland Image has accumulated works in different media, including film, documentary, TV series and more. Dreamland continues to cultivate a new generation of creative industries, cooperating across industries.
Dreamland participated in the 「Taiwan Cultural And Creative Industry Matchmaking Event 2019」on 19 April. Dreamland partnered with iflix SDN BHD to issue a broadcasting license contract for the TV series "My Little Boys" (the 2019 Golden Bell Award winner), the film "The Substitute", and others projects.
iflix is the free, subscription-based video on demand (VOD) service focuses on emerging markets. It is currently available in 22 countries across Asia, the Middle East and North Africa, including Malaysia, Indonesia, the Philippines, Thailand, Brunei Darussalam, Sri Lanka, Pakistan, Myanmar, Vietnam, Maldives, Cambodia, Nepal, Bangladesh and Morocco. As of March 2019, iflix has over 25 million subscribers. It's the first time and a good beginning that iflix, through TAITRA, has been able to gain business opportunities with Taiwan's suppliers in the digital content industries, and undoubtedly, will pave the way for more cooperation in the future.
Medimaging Integrated Solution IncMiiS is a medical imaging innovation solution provider. The core competence of MiiS is that we provide a total solution of digital medical scope products integrated with a high-quality optical system, real-time imaging processing and high safety following the medical certification. We focus on designing and manufacturing of digital portable devices, integrating medical care networks, the advanced research institutions, and IT industry. The mission of MiiS is “Helping people is ahead of making money”. We are committed to eye care total solutions, AI medical solutions, and mobile medical services to improve remote medical care.
MiiS exhibited Horus Scope in Taiwan Expo. Horus Scope adopts new optical design and innovative integration of the mechanical and electronic system. It's the world's first and currently the only handheld digital camera with 5 Mega-pixel resolution. This system incorporates High Definition (1080p) camera technology and offers multiple video output options. Photo and videos can be captured with the touch of a button and transferred seamlessly to a laptop or PC for store and forward applications. The shared fuselage product design can also replace the lens to perform different functions of the inspection, and the provincial resources of a green design concept.
The Vietnamese GP Specialists purchased a digital video camera from MiiS in Ho Chi Minh and knew it’s made in Taiwan.
GP Specialists noticed that MiiS has participated Taiwan EXPO in Vietnam, and came to talk with MiiS from Ho Chi Minh City to experience the latest products. After in-depth understanding of MiiS, GP Specialists confirmed that it will sell MiiS products in Vietnam.
MiiS said: Due to the uniqueness of the products, we have successfully found the partners through the Taiwan EXPO, and we are very grateful for the assistance of Taitra.
HAZUKIDO opened first branch in MalaysiaHAZUKIDO, whose delicious croissants sell out daily, is the renowned croissant franchising brand of Trust Da Management Consulting Co. Ltd. The brand first appeared in Taiwan in 2016. HAZUKIDO embraces the spirit of Japan and selects the highest quality ingredients. The exclusive folding technique creates a complexity of textures in the mouth with its crispy outer layer and soft inner layer.
There are currently 10 HAZUKIDO stores in Taiwan, all of which are located in department stores and primarily serve takeaway customer. Although the price of its croissant isn't low (from NT$38-68), HAZUKIDO is winning its customers' love. Beside department stores, they offer both delivery and online pre-order services. Customers can order croissants through their website and collect them at their off-line stores.
After gaining a firm foothold in Taiwan, overseas agents from all over the world are interested in cooperating with their brands. HAZUKIDO first came to Malaysia after laying out their market into Hong Kong, Macau and Shanghai. Last year, HAZUKIDO participated in the “Taiwan Franchise Brand Pavilion”, organized by TAITRA in “Malaysia International Retail and Franchise Exhibition, MIRF 2018”. Through the exhibition platform, they not only enhanced brand awareness, but also found local partners to work with. After a year of preparation, the first HAZUKIDO branch in Malaysia opened on July 16 this year.
HAZUKIDO wishes to expand its market in Southeast Asia. They will keep on working with TAITRA to lay out their global market step by step.
Avatack will set up a branch office in Osaka Avatack Co. Ltd. is a professional manufacturer of adhesive materials. With a strong commitment to innovation, Avatack positions itself as a global supplier of adhesive material, with cost-effectiveness and superior product quality. Avatack is located in the Asia-Pacific region, with 33 manufacturing, processing and representative offices in Taiwan, China, as well as East Asia, and markets its products to customers worldwide. With its core technology of polymerization and precision coating, Avatack provides a total solution for its customers. Their products have been widely used across industries including automobile, electronic, medical, food, construction, consumer industries, and more.
In addition to the existing Asia Pacific locations, Avatack is also preparing to open a Japanese branch and recruit Japanese employees. TAITRA therefore invited Avatack's representatives to Osaka and Tokyo to participate in local recruitment activities, which were jointly organized by the Ministry of Economic Affairs and TAITRA. Accompanied by TAITRA's specialists, Avatack's delegates inspected the local commercial market environment and office locations. Through these activities, Avatack also communicated with many well-known companies that have been developing in Japan for a long time and gained experience in local business development and recruitment.
Avatack's delegates said the results of this trip exceeded expectations and they benefited a lot. TAITRA's assistance contributed significantly to their company's future establishment and recruitment in Japan. After participating in activities in Osaka and Tokyo, Avatack is interested in setting up a new branch office in Osaka. Therefore, TAITRA specialists also arranged for Avatack's representatives to visit the Taiwan Trade Center in Osaka. Subsequent feedback from delegates informed that Avatack had decided to lease the Taiwan Trade Center office in Osaka as their first location in Japan.
OO Character IP Licensing CompanyOO is a professional character IP licensing company that aims to showcase Taiwan's unique cultures through its licensed characters. OO has exhibited at the Hong Kong International Licensing Show since 2017.
Recommended by TAITRA, OO exhibited at the 2019 Hong Kong International Licensing Show. During the exhibition, TAITRA's Hong Kong office (Taipei Trade Center, Hong Kong) also invited the local press to interview OO, which greatly increased its popularity and business opportunities.
A Shenzhen-based food and beverage company is very interested in OO's character IP-Majimewo, Princess Sarah and wishes to open a theme restaurant with OO.
Cloud Hearing Aid from DigiMax Innovative Dazzled Local Pharmaceutical ChainTo enhance the exchange of the healthcare industries between Taiwan and Malaysia, under the support of the Ministry of Health and Welfare(MOHA), TAITRA set up the "Taiwan Healthcare Pavilion" to marketing Taiwan medical specialists, smart healthcare products to Malaysia market in Taiwan Expo 2019 in Malaysia from 5th to 6th July.
In conjunction with the Taiwan Expo 2019 in Malaysia, TAITRA organized the "Taiwan Healthcare Technology Seminar" on the first day of the Expo. Topics range from tumor radiation therapy, Advanced cell therapy, Modern Dentistry, and smart-healthcare technology. 10 media outlets attended the conference, including The Sun, The Star, Bernama TV、Sinar Harian, and BH Online, and locals from medical institutions and related businesses, for a total of 61 representatives participating in the seminar.
Digital Could Hearing Aid from DigiMax Innovative Products attracts many local channel providers in Pinay. They are in talks with Alpro Pharmacy, one of the biggest pharmaceutical and cosmetics chain store in Malaysia. In the future, DigiMax could see their product entering the hearing aid market.
DigiMax has been developing hearing aid and relative apparatus since 2003. They have been focusing on expanding into China and South East Asia. In 2018, DigiMax began to focus on connecting smart device onto cloud service in order to further improve the functionality of the hearing aid.
Taishin BankFounded on February 18, 2002, the vision of Taishin Bank has been to gain the identification and recognition of customers. Taishin covers such subsidiaries as banks, securities, assets management, and capital ventures. It has four overseas branches and two offices.
According to the assistant manager of the Recruitment Section of the Human Resources Division, Taishin Bank has actively engaged in such domestic and overseas talent recruiting activities as campus career seminars, one-on-one employment meetings, and overseas talent recruiting seminars together with Contact Taiwan. We have networked with many remarkable overseas Chinese students, which is very helpful for Taishin’s overseas talent recruitment. Contact Taiwan is an important channel for Taishin to contact outstanding overseas talents.
Taishin Bank participated in Taichung’s one-on-one employment meeting in 2017. We interviewed many talents and, after screening, successfully recruited the overseas Chinese student Tseng, Chao-Jung from Malaysia, who had just graduated from the Department of Finance, Tunghai University. Tseng was looking for a financial, textile, or shoe industry with an open position to work overseas. Through the arrangement of Taiwan’s External Trade Development Council and an online interview with Taishin Bank, he finally joined Taishin Bank.
Tseng, Chao-Jung said that Taishin provides him short-term employee training at Hong Kong branch, as well as that he may have the chance to be assigned to a Singapore branch in the future. Currently, his job is to perform financial and industrial analysis and provide such reports as references for customers. His product sales and customer communication were not great in the beginning, but they got better thanks to the direction and patience of his superiors. Later on, he had the opportunity to attend the New Zealand Conference and meet and exchange with colleagues at the Indonesia branch regarding the trade negotiation issue. When working with officers or staff in Singapore, he found a cultural connection and highly friendly communication because he spoke Singlish. This was an important consideration for Assistant Manager Huang, Yu-Hern to hire employee Tseng.
As Taishin Bank seeks overseas Chinese students and talents, strategic planning is adopted. The Company expects to employ talents who are helpful with market exploration or establishing offices. For example, employee Tseng is advantageous for southern bound market exploration, cultural identification, and affection. Taishin Bank will establish consecutive branches in Vietnam in 2019. In the future, Taishin will recruit international talents according to the overall market orientation by participating in Contact Taiwan activities. Tseng, Chao-Jung became familiar with the Contact Taiwan platform when he attended the Asian Financial Cup organized by the Financial Supervisory Commission (FSC). FSC encourages financial holding companies to compete in the Asian Cup in cooperation with the then-new southern bound policy. All major banks manage overseas Chinese talent cultivation conferences aimed at overseas Chinese students, and employee Tseng registered as a talent member. Thanks to his wonderful experience, he suggests that overseas talents should frequently use the Contact Taiwan platform because while other talent matchmaking platforms are aimed mainly at Taiwanese candidates, Contact Taiwan focuses on the recruitment of all overseas talents (including foreign students and overseas Chinese students). All Taiwanese enterprises that seek talents through this platform will assist with the work permit application, which is an important bonus.
Lion Travel Service Co., Ltd. The Immigration Business Department of Lion Travel is mainly responsible for providing services for foreigners coming to Taiwan for travel, including sightseeing tours for short stays and related experience activities. In the past, the department would basically hire Taiwanese, but it has been recruiting foreign talents since 2018 as a measure that works in conjunction with the new southbound policy of the government and plans to gradually open up the Southeast Asia national market for travel to Taiwan. Due to the particularity of languages of Southeast Asian countries, such as Indonesian, Vietnamese, Thai, etc., as well as the fact that the penetration rate of English is not as prevalent as that of Europe and the United States, Lion Travel needs talents that are closer and more familiar with these foreign markets in order to open up these southbound markets with great potential. Therefore, hiring foreign talents proficient in local languages has become an emerging demand. At present, Lion Travel is pursuing talents of foreign nationals from Indonesia, Thailand, Malaysia, India, and other countries.
Indonesian overseas Chinese Yeh, who joined Lion Group earlier this year, said that she was previously enrolled for schooling at the Department of International Trade of Ming Chuan University, which is why she would like to increase her Chinese language ability and accumulate work experience in Taiwan. As such, she took the initiative to sign up for one-on-one employment-match meeting held by Contact Taiwan in Taipei. At the meeting, employee Yeh talked to many different companies on the same day and actually did not expect to devote herself to the tourism industry. On the day of the interview, supervisors of Lion Travel were very friendly and detailed about the company, so that employee Yeh felt that tourism was a very interesting business. Furthermore, the scale of Lion Travel is enormous, with its market share leading others in the trade, which piqued her interest in joining Lion Travel and giving it a try. Later, employee Yeh was lucky enough to receive the opportunity for a second interview, and she strongly felt that the task of tourism was not simple. From business solicitation, planning, and grouping to follow-up customer relationship maintenance, all of the tasks would require a lot of learning, and although it is hard work, it is also very rewarding. Employee Yeh noted that although her Chinese ability requires much sharpening, she can feel the support of her supervisors and colleagues, who help to guide her to learn about professional skills, such as replying to customers, arranging travel routes, and establishing follow-up skills for customer retention. Time and again, employee Yeh expressed her gratitude to the company for providing an opportunity to continuously learn, grow, and improve. In addition to the one-on-one matchmaking meeting, employee Yeh also participated in the overseas Chinese and foreign student campus seminars held by Contact TAIWAN at Jihe Campus of Ming Chuan University. Overall, she has a positive impression of the lectures as being most helpful to career development. Therefore, she has always given much attention to related talent recruitment events held by Contact Taiwan and also recommended it to her foreign friends.
China Medical University HospitalIn 2018, TAITRA received an urgent request from an anxious mom. The 11-year-old girl, Let from Myanmar had Goldenhar syndrome and wish to come to Taiwan for medical treatment. TAITRA referred the patient to China Medical University Hospital. Through the hospital’s efforts, NTD. 3 million sponsored by Pou Chen Group, undergone 7 months of surgical treatment, Let has improved her previous blurry vision and rebuilt her beautiful right ear, completing the treatment for the first stage. Let received blessings from everyone with joy before returning to her country and she said “thank you, Taiwan” and “thank you all” heartedly in Mandarin Chinese.
Multiple efforts exerted in the Hospital’s international charity medical program to treat Myanmar little girl with new birth.
Let has received multiple helps for the overseas medical treatment. She was initially helped by Christian International Holistic Care Missionary Association that sought for medical treatment in Taiwan, which underwent the joint cooperation between TAITRA and CMUH International Medical Service Center, with the sponsorship by Pou Chen Group for medical fundraising before accomplishing this mission. The different departments attended the press conference with enthusiasm, giving Let most blessings and encouragement to jointly witness the medical miracle of love.
CMUH Deputy Superintendent Li-Hui Yang thanked the medical team and all communities for the good deeds, with sentiment. As mother, Yang could feel the pain that the mother of Let went through in the company of medical treatment. Let was brave to survive through the surgery, rehabilitation and various torments. Yang gave thumbed up for the power of mother's love between Let and her mother. Pou Chen Group Chairman Lu-Ming Zhan expressed his pleasure to see Let becoming happier each day and that she could recover her happy life, which makes everything worthwhile. Over the years, Pou Chen Group pursed for “profits with quality” and the so-called quality does not only refer to products manufactured but also includes the quality requirement in the administration and management of the group as well as the quality requirement in corporate culture. Such concept is fully reflected in the international charity medical program that helped Let. TAITRA Secretary General Ming-Shui Ye stated that the power of love can cross the border and break language barrier. Pou Chen Group delivered love to Myanmar and exhibited the concept of great love, making Pou Chen the paradigm in Taiwanese companies overseas. TAITRA is the best partner for enterprises in market expansion to the international markets, which organization also markets Taiwan's medical warm power and medical industries worldwide.