National Cheng Kung University HospitalTaiwan has excellent public health and medical resources, and has accumulated rich experience in epidemic prevention. In addition to the advanced deployment of these resources by the government, Taiwan has attracted attention from various countries because of its strong epidemic prevention performance. Many foreign doctors have been taking counsel from Taiwan.
TAITRA received inquiries from India, seeking to learn from the epidemic prevention experience of Taiwan ’s hospitals, in order to assist Indian medical staff in improving their own prevention measures and reducing local infections. TAITRA contacted National Cheng Kung University Hospital, which has been operating in the Indian market for many years, to arrange a sharing of Taiwan's experience in epidemic prevention.
National Cheng Kung University Hospital arranged a webinar on 2nd April, with Dr. Po-Lin Chen, an associate professor of the Department of Infectious Diseases and the head of the COVID-19 Quarantine Station, who delivered a keynote speech on COVID-19 and responded to questions raised by the Indian medical staff on the spot.
In this anti-epidemic course, a total of nearly 9,000 Indian medical staff were online at the same time and participated in the webinar.
Plustek will set up a branch office in JapanRespected as one of the world-class imaging and surveillance solutions providers, Plustek Inc. is dedicated to manufacturing high-quality, professional scanners as well as security devices for businesses, professionals and consumers from all around the world. Plustek was founded in 1986 and is headquartered in Nangang Software Park. It has established overseas offices in Los Angeles, Hamburg and Beijin. Their production bases and R&D centers are located in Taipei, Shenzhen, Hsinchu and Kaohsiung.
In addition to the existing Asia Pacific locations, Plustek is also preparing to set up an overseas office in Japan and recruit Japanese employees. TAITRA therefore invited Plustek's representative to Fukuoka, Osaka and Tokyo to participate in local recruitment activities, which were jointly organized by the Ministry of Economic Affairs and TAITRA. Plustek’s delegate took advantage of the opportunity to inspect the local commercial market environment and office locations, and consult with TAITRA's directors of Fukuoka, Osaka and Tokyo office about the establishment of the office. Through these activities, Plustek also communicated with many well-known companies that have been developing in Japan for a long time and gained experience in local business development and recruitment.
Plustek's delegate said the results of this trip exceeded expectations and they benefited a lot. TAITRA's assistance contributed to their company's future establishment and recruitment in Japan. After participating in all activities in Japan, Plustek is interested in setting up a new branch office in Fukuoka. Subsequent feedback from Plustek's delegate informed that after the COVID-19 epidemic is eased, they will send its staff to Fukuoka to start the establishment of a branch office.
Chatime as the Best Partner to Thuriya Win via TAITRAMyanmar company, Thuriya Win Co., Ltd. (Thuriya Win hereafter), which specializes in the tea business, was invited to join TAITRA’s “ASEAN Business Day” in August, 2019. The one-on-one meetings held by TAITRA introduced Thuriya Win to meet with Taiwanese franchise brands. TAITRA also arranged customized on-site visits to several brands such as Chatime for Thuriya Win. Soon after their trip to Taiwan, TAITRA branch in Yangon, Myanmar (Taiwan Trade Center, Yangon), arranged conference calls for Thuriya Win to cooperate with Chatime. At the end of 2019, Thuriya Win successfully signed an agent agreement with Chatime based on the growing brand awareness and consumer preference for partnering with Taiwanese brands in the targeted-market of Yangon. Taiwan Trade Center, Yangon, also helped to promote the opening ceremony of Chatime Cafe in Times City Yangon on February 1, 2020.
Myanmar’s open-door policy welcomed Chatime to open stores, which are one of the fastest growing ice tea franchises in the world. Chatime cooperating with Thuriya Win, has planned to open four outlets in Yangon. The population of Myanmar has ranked 5th among ASEAN countries with nearly 55 million people in 2019. In addition to international brands such as Coca-Cola, Pepsi, KFC, Hilton Hotel and so on, the vast consumer market has encouraged Chatime to keep opening new outlets. As Chatime has been promoted across North and South America, Africa, the Middle East, Europe and the Asia Pacific step by step, Chatime will keep offering fabulous and flavorful beverage creations of the best quality that meet international standards.
Sanlih E-Television Co.,LtdSanlih E-Television Inc., established in 1983, has always embodied the spirit of originality. The core value at SET is 100% self-produced content broadcasted on its 6 channels (SET Taiwan, SET Metro, SET News, SET Finance, SET International and MTV).SET’s programs are very well-received in terms of rating, and they are recognized by the Golden Bell Awards year after year!
Sanlih E-Television Co.,Ltd have participated in the「Taiwan Cultural And Creative Industry Matchmaking Event 2019」. With the matchmaking opportunity, Sanlih E made cooperation and issued the broadcasting licensing contract with iflix SDN BHD, which are the TV series “You're My Destiny”, “Queen of No Marriage” and also others projects.
According to The 2019 edition of PwC’s” Global Entertainment and Media Outlook Report", the global OTT video and audio revenue reached US $ 38.2 billion in 2018 and is expected to double by 2023. As a free and subscription video on demand (VOD) service focused on emerging markets, iflix is currently available in 22 countries across Asia, the Middle East and North Africa, including Malaysia, Indonesia, the Philippines, Thailand, Brunei, Sri Lanka, Pakistan, Myanmar, Vietnam, the Maldives, Kuwait, Bahrain, Saudi Arabia, Jordan, Iraq, Lebanon, Egypt, Sudan, Cambodia, Nepal, Bangladesh and Morocco. iflix has more than 25 million subscribers on its service. It’s the first and good beginning that iflix through TAITRA to obtain the business opportunities with Taiwan’s supplies in Digital Contents industries, and for sure will have more corporation in the future.
Jiale Color Life Business Co., LtdIt is the era of rapid advancement of electronic technology. The overuse of 3C products by people all over the world has seriously affected many people's vision and physical health. Color Life's business philosophy insists on promoting the mechanism to protect eyes for all people. We are committed to the development of the pure natural fruit oil plant product for eye-protection - "Mu Bei Guo", which is well-known as " GAC" -the "fruit from heaven" and the "Guardian God for the soul of eyes.". In addition to being acknowledged by many physicians, professionals, and lively media interviews, we have established the“Customer Satisfaction No.1, Eye Care Brand" in Taiwan for many years. It becomes the most powerful eye protection product against 3C for modern people and will bring all-round health care for the whole family as well.
2019 Taiwan Healthcare Industry Delegation to Malaysia and Thailand was the first TAITRA activity Jiale Color Life business participated in, and it was also the first time they promote their product- GAC OILVision in the new south bound market.
Via the trade meeting in Kuala Lumpur and Bangkok, they found that there was a large demand for natural vision dietary supplement in the Southeast Asian countries. Thus, Jiale Color Life decided to start expanding its business in Southeast Asian market.
Jiale was impressed by the high accuracy of the buyers TAITRA invited at the trade meeting. Under the after-event follow up, the company said they are keeping in close touch with a Malaysian distributor who would like to sell their product. Jiale was satisfied with the outcome of its first trade mission with TAITRA, and they will aggressively join TAITRA’s trade activities in the future.
Through Contact Taiwan, Genmore has successfully hired Vietnamese talentGenmore Zipper Company Limited is a professional zipper manufacturer in Taiwan. Since 1988, it has integrated development, production, and sales, and now, after more than 30 years of unremitting efforts, it is considered one of the manufacturers with the most complete products in the trade. Its zippers are used in high-end clothing, suitcases, tents, and other supplies, and the company offers various zippers with waterproof, explosion-proof, and other useful functions.
Based on its advanced zipper knowledge and technology, Genmore manufactures innovative products and markets them worldwide, creating reliable brand positioning. With dozens of patents at home and abroad, Genmore has been authorized to produce high- and medium-end clothing brands in the United States, with its sales territory covering the whole world, including Europe, America, Southeast Asia, Japan, South Korea, and mainland China.
In the past, Genmore has also successfully matched talents from Russia and Vietnam through Contact TAIWAN events. The group affirmed the specific effectiveness of the "One on One Employment Meeting" sponsored by the Ministry of Economic Affairs and showed that enterprises are more re-assured about participating in government activities. Such events also save time and energy for companies seeking talents, especially small- and medium-sized enterprises.
In 2019, Genmore participated in the “One on One Employment Meeting” in the Taipei session. Twelve talents were interviewed at the session, and Genmore was very satisfied with two of the resumes. After a follow-up interview by the company, Genmore ultimately hired a Vietnamese national graduate, Tran Thi Tuoi. Currently, Tran Thi Tuoi has been sent to work at the Vietnam branch, where she is responsible for the business marketing of the Vietnamese market.
Tran Thi Tuoi said that she believes that, in addition to the English language, Chinese is becoming increasingly important. Therefore, when she came to Taiwan to get her master’s degree in business, in addition to obtaining fluent language skills, she also participated in many community activities in order to expand her vision. Before graduating, she attended various talent recruitment events to look for work. For the first time, she involved herself in a one-to-one matchmaking employment session held by Contact TAIWAN and even used the Contact TAIWAN APP to apply for a job. Right after graduation, she found a job and was assigned to her post at home.
Tran Thi Tuoi said that the Contact TAIWAN APP interface is very user-friendly, and users can use mobile phone to register the company in which they are interested for interviews, check the job requirements released by the interview company, and see their interview time list. Checking in to matchmaking employment sessions is very convenient, as the user just needs to report to the spot and open the QR CODE of the mobile phone for entry into the site. Each year, Contact TAIWAN works with the graduation season of Taiwan to hold related matchmaking employment sessions, which is the best platform for overseas Chinese and foreign students to find jobs. She also suggested overseas Chinese and foreign students pay more attention to the event information of Contact TAIWAN, prepare for entry into the workplace, and find suitable jobs through Contact TAIWAN.
TAITRA Helps Chatime Reach the 300-Store Market in IndonesiaLa Kaffa International Co., Ltd.’s brand Chatime, under the assistance from Taiwan Trade Center, Jakarta, began to work with ACE Hardware, the largest hardware distributor in Indonesia since 2010. With the services offered by TAITRA, Chatime has successfully established a global footprint, over six continents and in 44 countries and territories. The vision is to see Chatime the empire of shaker drinks where the sun never sets.
Indonesia is where Chatime has the largest number of shops. On November 5, 2019, the company organized celebration activities in Cilandak Town Square, Jakarta, for reaching the 300-store market. Henry Wang, Chairman of La Kaffa International Co., Ltd. invited John C. Chen (Taiwan’s ambassador based in Taipei Economic & Trade Office, Jakarta, Indonesia) and Danny J.S. Liao (Director of Taiwan Trade Center, Jakarta) to join the event. Chatime’s bubble tea was recently served at the reception on Taiwan’s Double 10th National Day Celebration. The success of Chatime in Indonesia has created a bubble tea craze in the whole ASEAN market.
Chatime has been a great supporter of Taiwan government’s New Southbound Policy. The company continues to expand overseas with an island-hopping strategy.
TAITRA has been implementing the New Southbound Policy by assisting chain store brands in Taiwan in the relevant markets. TAITRA’s business development platform collates market intelligence and integrates external resources (assistance of overseas representative office) by working with trade associations. It is hoped that these joint efforts can assist franchise operators to enter the overseas markets and develop global brand names.
Dreamland Image Co., Ltd.Founded by Su Limei, Dreamland Image has accumulated works in different media, including film, documentary, TV series and more. Dreamland continues to cultivate a new generation of creative industries, cooperating across industries.
Dreamland participated in the 「Taiwan Cultural And Creative Industry Matchmaking Event 2019」on 19 April. Dreamland partnered with iflix SDN BHD to issue a broadcasting license contract for the TV series "My Little Boys" (the 2019 Golden Bell Award winner), the film "The Substitute", and others projects.
iflix is the free, subscription-based video on demand (VOD) service focuses on emerging markets. It is currently available in 22 countries across Asia, the Middle East and North Africa, including Malaysia, Indonesia, the Philippines, Thailand, Brunei Darussalam, Sri Lanka, Pakistan, Myanmar, Vietnam, Maldives, Cambodia, Nepal, Bangladesh and Morocco. As of March 2019, iflix has over 25 million subscribers. It's the first time and a good beginning that iflix, through TAITRA, has been able to gain business opportunities with Taiwan's suppliers in the digital content industries, and undoubtedly, will pave the way for more cooperation in the future.
Medimaging Integrated Solution IncMiiS is a medical imaging innovation solution provider. The core competence of MiiS is that we provide a total solution of digital medical scope products integrated with a high-quality optical system, real-time imaging processing and high safety following the medical certification. We focus on designing and manufacturing of digital portable devices, integrating medical care networks, the advanced research institutions, and IT industry. The mission of MiiS is “Helping people is ahead of making money”. We are committed to eye care total solutions, AI medical solutions, and mobile medical services to improve remote medical care.
MiiS exhibited Horus Scope in Taiwan Expo. Horus Scope adopts new optical design and innovative integration of the mechanical and electronic system. It's the world's first and currently the only handheld digital camera with 5 Mega-pixel resolution. This system incorporates High Definition (1080p) camera technology and offers multiple video output options. Photo and videos can be captured with the touch of a button and transferred seamlessly to a laptop or PC for store and forward applications. The shared fuselage product design can also replace the lens to perform different functions of the inspection, and the provincial resources of a green design concept.
The Vietnamese GP Specialists purchased a digital video camera from MiiS in Ho Chi Minh and knew it’s made in Taiwan.
GP Specialists noticed that MiiS has participated Taiwan EXPO in Vietnam, and came to talk with MiiS from Ho Chi Minh City to experience the latest products. After in-depth understanding of MiiS, GP Specialists confirmed that it will sell MiiS products in Vietnam.
MiiS said: Due to the uniqueness of the products, we have successfully found the partners through the Taiwan EXPO, and we are very grateful for the assistance of Taitra.
HAZUKIDO opened first branch in MalaysiaHAZUKIDO, whose delicious croissants sell out daily, is the renowned croissant franchising brand of Trust Da Management Consulting Co. Ltd. The brand first appeared in Taiwan in 2016. HAZUKIDO embraces the spirit of Japan and selects the highest quality ingredients. The exclusive folding technique creates a complexity of textures in the mouth with its crispy outer layer and soft inner layer.
There are currently 10 HAZUKIDO stores in Taiwan, all of which are located in department stores and primarily serve takeaway customer. Although the price of its croissant isn't low (from NT$38-68), HAZUKIDO is winning its customers' love. Beside department stores, they offer both delivery and online pre-order services. Customers can order croissants through their website and collect them at their off-line stores.
After gaining a firm foothold in Taiwan, overseas agents from all over the world are interested in cooperating with their brands. HAZUKIDO first came to Malaysia after laying out their market into Hong Kong, Macau and Shanghai. Last year, HAZUKIDO participated in the “Taiwan Franchise Brand Pavilion”, organized by TAITRA in “Malaysia International Retail and Franchise Exhibition, MIRF 2018”. Through the exhibition platform, they not only enhanced brand awareness, but also found local partners to work with. After a year of preparation, the first HAZUKIDO branch in Malaysia opened on July 16 this year.
HAZUKIDO wishes to expand its market in Southeast Asia. They will keep on working with TAITRA to lay out their global market step by step.