2020 Int'l Franchise Business Day-online B2B Trade Meeting 2020/06/24 ~ 2020/06/24
Franchising & Licensing Asia, FLAsia – Taiwan Franchise Brand Pavilion 2019/10/24 ~ 2019/10/26
2019 Franchising Industry Market Survey Seminar(Tainan) 2019/10/08 ~ 2019/10/08
Taiwan Trade Mission for Franchising Industry to Japan & Korea 2019/10/02 ~ 2019/10/08
2019 Franchising Industry Market Survey Seminar(Taichung) 2019/09/26 ~ 2019/09/26
Franchising expo in Melbourne 2019 2019/08/24 ~ 2019/08/25
MIRF 2019 2019/07/18 ~ 2019/07/20
Thailand Franchise & Business Opportunities, TFBO 2019 2019/07/11 ~ 2019/07/14
Chatime as the Best Partner to Thuriya Win via TAITRAMyanmar company, Thuriya Win Co., Ltd. (Thuriya Win hereafter), which specializes in the tea business, was invited to join TAITRA’s “ASEAN Business Day” in August, 2019. The one-on-one meetings held by TAITRA introduced Thuriya Win to meet with Taiwanese franchise brands. TAITRA also arranged customized on-site visits to several brands such as Chatime for Thuriya Win. Soon after their trip to Taiwan, TAITRA branch in Yangon, Myanmar (Taiwan Trade Center, Yangon), arranged conference calls for Thuriya Win to cooperate with Chatime. At the end of 2019, Thuriya Win successfully signed an agent agreement with Chatime based on the growing brand awareness and consumer preference for partnering with Taiwanese brands in the targeted-market of Yangon. Taiwan Trade Center, Yangon, also helped to promote the opening ceremony of Chatime Cafe in Times City Yangon on February 1, 2020.
Myanmar’s open-door policy welcomed Chatime to open stores, which are one of the fastest growing ice tea franchises in the world. Chatime cooperating with Thuriya Win, has planned to open four outlets in Yangon. The population of Myanmar has ranked 5th among ASEAN countries with nearly 55 million people in 2019. In addition to international brands such as Coca-Cola, Pepsi, KFC, Hilton Hotel and so on, the vast consumer market has encouraged Chatime to keep opening new outlets. As Chatime has been promoted across North and South America, Africa, the Middle East, Europe and the Asia Pacific step by step, Chatime will keep offering fabulous and flavorful beverage creations of the best quality that meet international standards.
TAITRA Helps Chatime Reach the 300-Store Market in IndonesiaLa Kaffa International Co., Ltd.’s brand Chatime, under the assistance from Taiwan Trade Center, Jakarta, began to work with ACE Hardware, the largest hardware distributor in Indonesia since 2010. With the services offered by TAITRA, Chatime has successfully established a global footprint, over six continents and in 44 countries and territories. The vision is to see Chatime the empire of shaker drinks where the sun never sets.
Indonesia is where Chatime has the largest number of shops. On November 5, 2019, the company organized celebration activities in Cilandak Town Square, Jakarta, for reaching the 300-store market. Henry Wang, Chairman of La Kaffa International Co., Ltd. invited John C. Chen (Taiwan’s ambassador based in Taipei Economic & Trade Office, Jakarta, Indonesia) and Danny J.S. Liao (Director of Taiwan Trade Center, Jakarta) to join the event. Chatime’s bubble tea was recently served at the reception on Taiwan’s Double 10th National Day Celebration. The success of Chatime in Indonesia has created a bubble tea craze in the whole ASEAN market.
Chatime has been a great supporter of Taiwan government’s New Southbound Policy. The company continues to expand overseas with an island-hopping strategy.
TAITRA has been implementing the New Southbound Policy by assisting chain store brands in Taiwan in the relevant markets. TAITRA’s business development platform collates market intelligence and integrates external resources (assistance of overseas representative office) by working with trade associations. It is hoped that these joint efforts can assist franchise operators to enter the overseas markets and develop global brand names.