Taiwanese Franchising Brands Yielded Fruitful Results in the Franchising & Licensing Asia (FLAsia) 2019
Source：Service Industry Promotion Center
From：Service Industry Promotion Section 3
With the support of the Bureau of Foreign Trade, Ministry of Economic Affairs, the Taiwan External Trade Development Council (TAITRA) gathered 11 Taiwanese Franchising brands to participate in the 14th Franchising and Licensing Asia – Taiwanese Franchising Pavilion from October 24 to 26, 2019.
This year, the Taiwan Pavilion focused on Taiwanese classic food service sector, covering food ingredient bubble tea, snow ice, breakfast chains, innovative snacks and flagship croissant. Moreover, Taiwanese classic spicy hot pot, elderly assistive device and environmentally friendly beverage bag companies also exhibit in this exhibition for the first time.
Buyers approached the Taiwanese franchising brand with open arms. For example, Singapore local groups discussed cooperation with OCOCO International Co., Ltd. Ning Chi Spicy Hot Pot introduced its products to South East Asia for the first time, and its hot pot with spice and Chinese herbs was welcomed by the locals. Red Sun Tea Shop and Indonesian franchising agents signed a Letter of Intent. Although HAZUKIDO already has a general agent for its croissant in Singapore, it also attracted local buyers to discuss franchising cooperation.
Singapore is an essential market for franchising brands to enter ASEAN. It is a springboard for Taiwanese franchising brands to effectively reach international markets, rapidly increase international exposure and greatly improve exchange and cooperation opportunities. The exhibition featured important franchising brand innovation and unique business concept for F&B, education, baking, lifestyle service, information and other industries.
According to the statistics from the exhibition organizer, the 14th Franchising and Licensing Asia held in 2019 attracted more than 197 international brands from 21 countries and regions, including Singapore, Malaysia, Japan, Korea and Russia as well as about 10 thousands buyers from all over the world.