TAITRA Adopts Digital Marketing to Assist Taiwanese Food & Beverage Franchises in Expanding EU Markets
Source：Service Industry Promotion Center
From：Service Industry Promotion Section 3
TAITRA will lead a delegation to Franchise Expo Paris in October 2020. It is the first time for Taiwanese franchise brands to participate in exhibitions in Europe. Eight Taiwanese food and beverage brands will present their products in Taiwan Franchise Brand Pavilion. From the huge hit bubble tea to the unique hand-shaken drinks and desserts, visitors can experience various Taiwanese-style food here. Besides, in view of the digital marketing trends, TAITRA has integrated online and offline marketing tools to create synergy for Taiwanese enterprises. TAITRA also launched an online expo section to promote Taiwanese franchise brands prior to physical exhibitions.
In response to the COVID-19 outbreak, TAITRA has adopted digital methods to assist Taiwan franchise brands in developing international markets. TAITRA plans to launch a special showcase featuring food & beverage franchise brands from Taiwan via Taiwantrade (taiwantrade.com), Taiwan’s largest B2B platform. Forty brands from six categories, including bubble tea & drinks, brunch, desserts, bakeries, Taiwanese cuisine & snacks, and F & B (Food & Beverage) supplies and equipment, will be displaying their products and brand features online. Most of the enterprises are well-known in Taiwan and abroad, and are aggressive in their international expansion. With the online showcase, buyers will no longer be confined to physical exhibitions or stores; instead, they will be able to inquire and meet franchisors via digital platforms. Last but not least, buyers can also get the latest news and industrial trends of Taiwan franchises on the webpages.
TAITRA is always willing to connect potential buyers with Taiwanese partners, even during these difficult times of the pandemic. Buyers are welcomed to visit these online platforms and contact overseas offices of TAITRA for more assistance. For a list of TAITRA offices, please visit:https://about.taitra.org.tw/Overseas-Offices