CineDOT, the new cinema chain in Mexico that will compete with Cinépolis and Cinemex
Source：Mind Life TV
From：Taiwan Trade Center, Mexico City
With an investment of US $15 million for the next two years, they created the new chain of cinemas CineDOT.
“This project is supported by private capital such as Ares Capital Partners and others with a majority of Mexicans, and an approximate investment of US $15 million will be made, focused mainly on the central area of the country,” said Andrés Capdepon, president of the board of directors. by CineDOT.
In the next two years they want to be present in the State of Mexico, Mexico City, Morelos, Jalisco and Guanajuato, where they will generate 800 direct jobs and 4 thousand indirect ones, with the vision of achieving 2 percent of the market with 120 screens.
Mexico had 952 complexes and 7,519 screens at the end of 2019, for the week of June 21 to 27 of this 2021 there are 6,785 open rooms, 9.7 percent less prior to the pandemic, reveal data from the National Chamber of the Film Industry (Canacine).
With a price of US $2.45 per adult and US $2.2 per child, CineDOT’s target will be young people and urban areas with populations greater than 150 thousand inhabitants.
They also come with a loyalty program that in addition to accumulating points offers discounts, and a mobile application so that consumers can purchase tickets and candy store with the option to order and collect.
Estévez, the former director of strategic and financial planning at Cinemagic, added that talks with distributors will not be a topic for the CineDOT billboard.
“Regarding the alliance with distributors, we had a great acceptance, because we have been in the industry for so many years and we have created strong ties and that is why we will be able to present the great successes, we started with Fast and furious 9, The spell, A place in silence 2“Estevez added.
According to information from Canacine, due to the pandemic, box office sales fell 80 percent annually in 2020 and the start of 2021 advances in its recovery, where Godzilla vs. Kong Although it premiered both on platforms and in cinemas, the complexes had 5.7 million attendees in April.