Carrefour and the start-up AiSA are testing a new solution to improve the customer experience in stores
Source：business-review
From：Taiwan Trade Center, Bucharest
Update Time：2022/04/29
Carrefour Romania is developing a test project in partnership with the start-up AiSA (Artificial Intelligence Space Analytics), a participant the retailer has mentored during last year’s edition of Innovation Labs, the renowned acceleration program for technical newly established businesses.
The Customer Engagement Module solution, developed by AiSA and defined under the coordination of Carrefour Romania specialists, aims to improve the experience of customers in stores and facilitate the interaction with their employees, by using technology. The project will take place in the Băneasa hypermarket, Bucharest, for a two months period, starting with April.
Carrefour Romania supports innovation and announces its involvement in the tenth edition of Innovation Labs, after 8 years of partnership, during which the retailer has mentored dozens of young teams from 17 universities in 8 cities that proposed solutions for the retail industry. In fact, a few years ago, the Fullscreen Digital start-up, mentored by Carrefour Romania representatives, developed a solution that was later used by the company in the construction of the Carrefour application. The collaboration with the acceleration program for start-ups continues at this year’s edition, which started with the first hackathons in Cluj and Timișoara (March 12-13) and Iasi, Sibiu, and Bucharest (March 19-20), and were attended by mentors and jurors from Carrefour Romania.The teams selected following the hackathon sessions entered the development and mentoring program for the next 5 months, having regular interactions with mentors and potential investors and thus entering the world of digital innovation and technical entrepreneurship.
The application of the solution supported during last year’s edition of the program, Customer Engagement Module is part of the retail suite of the start-up AiSA and comes in response to the new digital market reform in recent years, using process automation to improve the operational flow in physical stores. The solution involves store employees wearing a bracelet, which alerts them by vibrating signals when a customer needs assistance in the store, because he can request support through a tablet placed on the shelf. The solution runs on Android devices and has a autonomy of over 8 hours. The bracelets will be worn by rotation by the store staff, and there are involved over 20 employees in the pilot project, which will serve five areas of the Carrefour Băneasa store, where there is a high need for sales assistance on departments such as: large and small appliances, audio-video, childcare, seasonal articles and wine.
Source: https://business-review.eu/tech/carrefour-and-the-start-up-aisa-are-testing-a-new-solution-to-improve-the-customer-experience-in-stores-229576