Franchising opportunities for a coffee shop in Romania
Source：https://www.scoopearth.com/franchising-opportunities-for-a-coffee-shop-in-romania/
From：Taiwan Trade Center, Bucharest
Update Time：2024/01/25
Coffee is an integral part of everyday life in Romania. Especially in the morning, Romanians often share a cup of coffee with their neighbors or friends, which leads to long conversations, and coffee shops become communication centers for like-minded people. Groups of people often gather in these establishments not only to spend their free time but also to discuss current issues, business projects, or simply to enjoy art.
Yes, art, as coffee shops in Romania are often turned into exhibition halls and galleries for lovers of painting and other types of creativity. So, it’s no surprise that in recent years, independent coffee shops have made a significant contribution to the country’s atmosphere, attracting more and more locals. The popularity of the ‘coffee to go’ and ‘home ceremony’ culture also persists in Romania, leading to an increase in the number of such establishments.
The coffee industry in Romania is growing rapidly
Soluble coffee is widely recognized and popular among the diverse consumer categories in the country, owing to its rich and fruity taste. The instant coffee market in Romania was valued at $165.5 million in 2020, at a compound annual growth rate of 5.05%. This market is forecast to reach $234 million by 2027, judging by the growing popularity and expansion of specialty cafes and coffee shops.
In 2018, for instance, their number in the country increased by more than 25%. Popular chains such as McCafé, Starbucks, and Caffé Nero all have a presence in Romania. The Bucharest Coffee Festival also promotes coffee culture.
Given this dynamically developing popularity of coffee establishments in Romania, the network of popular brands is growing both inside and outside the country. As a consequence, the practical application of coffee shop franchises in Romania is rapidly developing.
What is a coffee shop franchise, and how does it work?
In light of the growing popularity of coffee establishments and the attractive atmosphere of cafes, it is not surprising that many entrepreneurs in Romania are turning their attention to coffee shop franchising.
A franchise is an opportunity to operate the brand and business model of a franchisor, who offers other entrepreneurs the chance to become business owners under certain conditions. In short, buying a franchise is a partnership with a successful business that has chosen franchising to expand but gives local entrepreneurs the right to own and operate their business.
It gives the franchisee full support, brand, advice, and business model. This allows newcomers to operate on a proven model without having to make complex business decisions.
The benefits of buying a franchise include a finished product, brand, marketing, and support. You also become part of a larger network and receive support from the franchisor. The important thing here is to choose a franchise that is right for you.
According to experts and analysts, the largest franchise project in Romania remains the chain of convenience stores LaDoiPasi, which has been developed by the local branch of retailer Metro Cash & Carry since 2012. At the moment, about a thousand shops operate under this brand sign. Another franchise network is HotspotCoffe coffee shops, with a huge assortment of high-quality Arabica and Robusta varieties to suit every taste.
Here, everyone will be able to find their drink, so the growth in popularity of the network is increasing every year. Another major franchise network that should not be missed is 5 To Go coffee shops (over 400 outlets across the country).
Source: https://www.scoopearth.com/franchising-opportunities-for-a-coffee-shop-in-romania/