The Rush to Establish a Foothold in India
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Update Time：2016/03/28
Date:2016.03.25
TAITRA organized the “Taiwan Pavilion” to participate in the 2nd Global Exhibition on Service (GES2016) with “Taiwan Excellence” and “Taiwan Service Industry” from 21st to 23rd April for the very first time. The Taiwan exhibition delegation was equipped with strong capability and will establish Taiwan brand awareness in India by making the high quality and maturity of Taiwan’s service industry well-known.
India, one of the BRICK countries, is a mysterious land, yet also the world’s second largest emerging market. As the biggest country in South Asia, its population of 1.2 billion accounts for one fifth of the global total. With the population increasing at a rate of 1.6% annually, its sales market has enormous potential. Prime Minister Shri Narendra Modi, who took office in 2014, has focused on the transformation of medical tourism, water resource improvement, hundreds of smart cities, renewable energy resources, etc., in what is known as the Modi Doctrine. This new policy has energized India, with the expectations and energy of a complete transformation. It is internationally agreed that India will be the fastest growing economy of a large scale in the whole world in the next 30 years.
Moreover, to enhance the global awareness of India’s Service Industry, the Government of India, Ministry of Commerce and Industry, in association with the Confederation of Indian Industry (CII) and Services Export Promotion Council (SEPC), organized the first edition of the Global Exhibition on Services 2015, to facilitate the Indian Service Industry’s strategic cooperation with global industries. The first Global Exhibition on Services 2015 brought together 350 exhibitors, with participation from 60 countries and 18 Indian states. The exhibition included Telecommunications, Information, Tourism and Leisure, Communication and Media, Amusement, Medicare, Logistics, Small and Medium Service Industries, Aviation Industries, etc., and was a splendid event. Indian Prime Minister Modi will preside over the GES 2016 grand opening ceremony to initiate the ambitions geared towards the international standard.
Under the support of the Bureau of Foreign Trade, MOEA, TAITRA integrated the “Taiwan Service Industry” and the “Taiwan Excellence” under one roof for the very first time at GES 2016. For the debut of Taiwan at the GES, TAITRA strived to acquire the space near the entrance of Hall 1, India Expo Centre and Mart Greater Noida, and to build up the overall image for Taiwan industry in the space of 196 square meters. For the Taiwan Service Industry Area, 7 companies in Franchising, Culture and Creativity Industry, Biotech Aesthetic Medicine, Recreational Services participated in the event, while for the Taiwan Excellence Area, there were 14 companies in ICT and medical related industries. The two areas combined to create the marketing channel for the high quality Taiwan service industry and special products.
India is one of the four great ancient civilizations, with multiple races, religions, languages and cultures. On the one hand, the diversified market increases the difficulty of exploiting trading opportunities; on the other hand, through the international exhibition organized by India itself, there is a connection to domestic and international companies, cultivating the business operation experiences in India market via interactions, and establishing a great platform for deeply connecting to India. It’s also the best time to enter the Indian market to ensure the best positioning under the Modi Doctrine. Are you establishing a foothold?
contact: Jennifer Lu 886-2-2725-5200 Ext. 1957